When you create an identity as a blogger, you separate your blog from all others in your niche. You also give your readers something to connect to, creating important relationships that keep people coming back time and time again. But without a personality, well, your blog will just blend in to all the millions of other blogs, limiting how far your blogging efforts will take you.
So, how do you go about creating an identity as a blogger? Here are some tips to get you started.
1. Offer something new—The first thing you need to do is figure out what you do differently and better than all the other bloggers in your niche. Until you can identify this key difference, no one will have a reason to read your blog. Maybe you know more about a particular sub-niche than other bloggers. Or maybe you just have a different way of looking at things. Find something that clearly makes you stand apart from your competition, and build your blogging identity around that.
2. Turn it up to 11—Every blogger has their own unique traits, thoughts, and style of writing. The key is to identify your unique traits and then to turn them up as loud as possible. If you’re the sarcastic misanthrope, amplify that trait in all of your posts. Similarly, if you’re the happy-go-lucky, half-glass-full blogger, play that up in your writing. The key is to amplify your personality so that it’s immediately obvious who you are.
3. Stay consistent—I’ve noticed that some bloggers have a disconnect between how they write their posts and how they respond to their comments. This hinders your efforts to create an identity as a blogger because you’re always coming across differently. Whatever personality traits you decide to play up, use them everywhere, including your blog, the comments section, your Twitter profile, etc.
4. Be yourself—At the end of the day, creating a blog identity is all about being yourself. As cheesy as it sounds, we’re all different. Each of us looks at the same things differently, and we all have unique characteristics. So, don’t try to sound like all the other blogs in your niche. You’ll only end up coming across as a phony and generic. Instead, focus on connecting with readers by being yourself. This will help you build those important relationships that create lifelong readers.
Do you think it’s important to have an identity as a blogger? Share your thoughts in the replies.