Blogger outreach is an important part of PR and marketing. Connecting with influential bloggers can be very helpful in your promotional efforts. Of course, there are right ways and wrong ways to go about reaching out to bloggers.
Here are 3 simple rules to follow to ensure better blogger outreach.
- Study the blog for a while—There’s nothing bloggers hate more than untargeted pitches. Research is an important part of the process. Take the extra time to identify relevant blogs to target and to learn about the authors and readers of each of these blogs. This will allow you to craft targeted pitches that get results.
- Take time to build a relationship—Imagine that you’re trying to “hook up” with somebody. Who do you think you have a better shot of hooking up with: the person you’ve never met before or someone that you’ve been building a relationship with for a while? Spend some time interacting with the blogger, commenting on their posts and chatting them up on Twitter. Then, when it comes time to make your pitch, they’ll be more receptive.
- Tailor your pitches with precision—Whether you’re contacting a blogger about guest posting opportunities or about providing coverage of your news story, you’ll be far more successful if you customize your pitch for each different blogger. Figure out what type of content they tend to favor most on their blogs, and during your pitch, mention specifics about their past content to demonstrate your familiarity with their blog and their audience.
What is your best tip for reaching out to bloggers?