As someone who has been blogging for several years, I know how easy it can be to start slacking off on my blogging duties. But I also realize that if you want to be a successful blogger, you have to keep working at it, because as soon as you get comfortable, another blog will pop up to try to take your place and steal your readers.
So, to help out myself and my fellow bloggers, I’ve come up with some of the ways we tend to slack off over time. By identifying these dangerous mistakes, hopefully we can all avoid them and continue to grow our blogs.
1. Decreased posting frequency—When you’ve been writing on a daily basis for years, it can be difficult to keep up the pace. Over time, a lot of bloggers start to write less and less, because they’re burned out. I’m not saying you need to write every single day, but I am saying that decreasing your posting frequency can be a slippery slope that leads to you writing less and less until you’ve reached the point that you’re losing readers and your blog rarely gets updated.
2. Uninspired content—After writing hundreds or thousands of posts, it can be pretty hard to find fresh topics to write about. This can lead to rehashed, uninspired content that readers won’t respond to. The best way to combat this is to make sure you stay in tune with the latest news and developments in your industry, and you should push yourself to keep learning new things so you’ll have something new to write about.
3. Less blog promotion—When you first start your blog, you have to promote it like crazy just to get people to read it. Over time, your readers start helping you promote your blog by ReTweeting your content, submitting it to voting websites, emailing it to their friends, etc. However, that doesn’t mean you’re promotional duties are over. There are always more readers to be had, and you need to keep working to spread the word about your blog.
4. Forgetting to moderate comments—If your readers’ comments take days to get approved, they’re going to eventually stop commenting. Blogging is supposed to have a conversational element to it, and to capitalize on that, you need to moderate your comments on a regular basis.
5. Not taking the time to respond to comments—Speaking of comments, approving them isn’t enough. Now, as your blog starts to grow, you’ll start getting more and more comments. Responding to them all can be time-consuming, but you should do your best to be active in your comments section. This helps to build relationships with your readers, keeping them coming back.
Have you ever slacked off on blogging? Share your experiences by leaving a comment.