If you want to hook readers, the first thing you need is a great headline. With the way blog posts are shared (Twitter, Facebook, voting websites, etc.), most people decide whether or not they’re going to click and read a post based solely on the headline. So if your headline sucks, you’re not going to get much attention.
Thankfully, it’s not all that difficult to write a powerful blog headline. The best headlines share these 4 qualities.
- Clear—No one is going to take the time to click on your blog post if they don’t have a decent idea of what it’s about. I’m not saying you can’t get creative and clever with your blog headlines. By all means, go for it. Just make sure you don’t sacrifice clarity along the way. Someone should be able to look at just your headline and know what topic the post is focused on.
- Unique—Your target audience is constantly being bombarded with content from all across the web. Everyone is fighting for their attention. If you want to stand out in the crowd, you need to have a unique headline that forces people to stop and click.
- Interesting—A great headline creates intrigue. It compels the people you’re targeting to read the rest of the post because their interest is piqued. For this post, I chose to ask a question in the headline. You probably clicked on it because you wanted to know what the 4 qualities are that I was referring to and if your blog headlines had them.
- Useful—Headlines that promise practical information are considered useful. There’s a reason “how-to” posts are so popular. They provide solutions to common problems faced by readers.
What are some other qualities the best blog headlines boast? Share your thoughts by leaving a comment.