Great content isn’t enough for having a successful blog. Design matters too. If your design makes any of these 4 annoying mistakes, you could frustrate visitors and cripple your growth.
- Pop-up ads—This is the most annoying blog design trend of the moment. You’ve surely experienced it. You land on the blog, start reading the post, and about 5 seconds later, an ad pops up, interrupting you and asking you to subscribe to an email list or to the blog. When this happens, I usually just close out the tab, neither subscribing or finishing reading the post because it’s do annoying.
- Small content area—There’s nothing wrong with having a sidebar and some ads on your blog, but remember, content is the foundation of your blog. When you load your page with so much junk that it compresses the content area to virtually nothing, you’re killing the readability and usability of your blog.
- Lack of branding—I’m not saying you have to drop thousands of dollars on your blog design. I’m not even saying that you can’t use a template. But you do need to add something to the design that makes it yours. Something that lets visitors immediately know where they are. Something that separates your blog from all others.
- Widget overload—All the various plugins, buttons, and other fancy widgets can improve the look and functionality of your blog…when used sparingly. If you get carried away, your blog will have way too much going on, pulling your visitor’s attention in a thousand different directions.
What are some of the blog design mistakes that really annoy you? Vent your frustration by leaving a comment below.