Customer service still counts. No matter how good your product or service is, customers will stop doing business with you if you treat them like crap. And those customers will tell others about their negative experience with your company, and before you know it, nobody will want to do business with you. It’s really that simple.
Thankfully, curing poor customer service is actually pretty easy. Here are 5 simple ways you can improve your customer service starting today.
- Respond to emails in a timely manner—If you’re like me, a lot of your business communications are handled through email. Most prospects email me through the form on my website to learn more about my services, and many of my existing clients email me with questions or to share details about projects we’re working on. I make it a point to respond to every email as soon as I see it. I’m constantly checking my email on the computer when I’m working and on my phone if I’m out and about. I’ve had dozens of prospects say they chose to do business with me because of how responsive I was to them.
- Always answer the phone—My first introduction to this industry was a job I took as an article writer at a local SEO firm. While I’ve since gone out on my own, I learned a lot at that job, and not all of it was about SEO. I’ll never forget the president of the company telling me that one of the most important ways to grow a business is to always answer the phone. If a prospect comes calling and you don’t answer, guess what’s going to happen? He’s going to call one of your competitors. If a client can never get in touch with you, he too will leave you sooner or later.
- Integrate live chat into your website—Live chat programs are incredibly useful for improving your customer service. This allows you to chat with visitors on your website so you can answer their questions instantly and help them get comfortable with your company. Check out these 5 tips for using live chat on your website.
- Put your best employees front and center—Make sure your most knowledgeable and passionate employees are the ones who are front and center dealing with customers. Being friendly with customers is certainly important, but what’s more important is to make sure the employees dealing with customers are competent and know their stuff.
- Accept responsibility for mistakes and correct them quickly—Mistakes happen. Not every interaction you have with your customers will be smooth. The key is to take responsibility for mistakes and to fix them as quickly as possible.
What are some other tips for improving customer service?