SEO Hosting Blog

A couple of days ago, I wrote a post offering tips for buying profitable banner ads. In the post, I mentioned the importance of testing different banner ad designs and copy. That leads me to this post. Today, I want to talk about what it takes to create effective banner ads that make your target audience click.

1.    Look at other banner ads—Every single day, you come across banner ads on the various websites you visit. Take some time to sit back and truly study the different banner ads you see. Ask yourself: Would I click on this ad if I was in their target audience? What works with this ad and what could be better? Researching banner ads is integral to finding the formula that works best for you.

2.    Clearly state your message—You’ve probably heard the saying, “Keep it simple, stupid.” While I’m not going to call you stupid, I will tell you to keep it simple. Have one clear message on your banner ad. It can be something as simple as “Save 25% when you order today!” Your banner ad is going to be small enough as it is, so the less clutter, the better.
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Image Credit: examiner.com

Placing banner ads on other websites can be a cost-effective way to drive targeted traffic to your website with the goal of increasing your leads and sales. But just like all other forms of advertising, there are some guidelines you need to follow to make sure you get an excellent ROI with your banner advertising.

Here are some tips to consider when buying banner ads.

•    Place ads where your target audience dwells—Let’s say you run an online video game store. You probably wouldn’t want to buy banner advertising on a gardening blog that attracts older women. Instead, you’d want to look at video game websites/blogs, tech websites, and other online sites that attract your target audience. Displaying your ads to a highly targeted audience will get you a higher number of quality clicks.

•    Location, location, location—While it might be cheaper to buy an ad on the footer of a website, you have to ask yourself if it’s really worth it. The most effective banner ads are those placed above the fold. They immediately capture the attention of new website visitors, whereas footer ads seem like an afterthought.
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