5 Article Marketing Tips You Need to Know
Monday, July 20th, 2009Article marketing is one of the oldest tools in the internet marketing toolbox. When done properly, it’s a highly effective way to build links to your website, to increase your online authority, to control the search rankings for top keywords, and to spread your online presence. Notice I said “when done properly.” See, a lot of people believe article marketing is just about churning out as much content as possible and submitting it to the popular article directories. But it takes more than that to run an effective article marketing campaign.
Below, you’ll find tips that will help you get the most out of your article marketing. I’m not going to discuss the basics of choosing the right keywords and creating keyword-rich links as I’m assuming you already know how and why to do this.
- Create a click-worthy headline—I’ve noticed that many article marketers get so caught up in making sure to include keywords in their titles that they lose focus of whether the headline is compelling or not. See, when your article comes up in the search engines or gets Tweeted out, the main factor that determines whether or not someone will read it is the headline. Your headline needs to capture their interest and demand they read your article.
- Focus on providing information, not selling yourself—Sure, one of the ultimate goals of article marketing is to drive traffic to your site so that you can ideally increase your leads or sales, but that doesn’t mean the articles you write should be nothing more than a thinly-veiled sales pitch. Remember, readers are interested in “what’s in it for me?” That’s why your articles need to provide information they can benefit from. Of course, make sure the information you provide in your articles is accurate and timely. After all, it is your brand’s reputation that’s at stake here, so you’d better know what you’re talking about. (more…)
