“Above the fold” is a term that was originally used to describe the top half of the newspaper, the part you would see first because papers arrived folded. The most important information was always placed “above the fold.”
Today, this term is used in web design to describe the part of the page a visitor sees without having to scroll down in their browser window. Again, this is the part of the page where you want to place your most important information.
But when we usually talk about “above the fold” on websites, we’re discussing static websites built for selling, not blogs. Does “above the fold” even matter in blogging?
Of course it does! As with newspapers and other websites, it’s important that you place your most important elements “above the fold” on your blog. Which elements should earn this coveted space?
- Subscription button—One of the most important things that you need to do to build a successful blog is to attract an audience of loyal readers. That’s why you need to build up your list of subscribers. The more subscribers you have, the bigger and more successful your blog will be. That’s why it’s so important that you place your subscription button “above the fold”. It should be among the first things a visitor sees when landing on your blog, and it should compel them to click and subscribe.
- Your branding—There are millions of blogs crowding the web. Even in your niche, there are likely thousands of other blogs fighting for the attention of your target audience. A key to differentiating your blog is to brand it. You need a unique name, look, and logo for your blog so that it stands out from all the others. You want your blog to become a known brand. So, you should create your branding and place it “above the fold” on your blog.
- Blog content—You can’t have a blog if you don’t have content. When you get down to it, your content is the most important element of your blog. It’s why people come to your blog in the first place, so it only makes sense to make sure your content is featured prominently. When someone arrives at your blog, they shouldn’t have to scroll around to find your content.
Are there any other important elements I missed that should be placed “above the fold” on a blog?