SEO Hosting Blog

There has been a great deal written about link building strategies. It may be difficult to sift through what works and doesn’t work. Whether you have years of experience in SEO link building or are new at link building, you should always think independently when formulating how you will link build.

Link Building Takes Time
There is no two ways about it: link building is time consuming and a great deal of work. Get that squared away before going forward with your link building plans. There are no easy quick answers when it comes to building links. Even paid links you have quickly purchased must be indexed by the search engine spiders in order to count and we all know it takes time for links to take effect. If you provide link building services you must set the correct expectations of link results for your clients.

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Many years ago when the search engine marketing industry began there was no problem with adding a lot of keywords into a web page to help rank in the search engines. In fact it was pretty easy to rank back then in the major search engines. Switch to today and you see three major engines and many safeguards in place by them to catch over-optimization and on or off page techniques used by modern search engine marketers.

Afraid of Search Engine Spiders?
Search engine spiders (aka crawlers, robots) are software programs designed to find links, read through text, follow links from page to page and index the individual web pages of a web site. If you know anything about software you know human beings create them. If you are a software tester then you definitely know how fallible software is. Remember how often your browser or your laptop crashes? (more…)

SEO, or Search Engine Optimization, is one of the most important things you can do to help customers find you online. For an online business this is crucial, but even their brick-and-mortar counterparts can benefit from this relatively new form of marketing.

Search Engine Optimization defined is an online marketing strategy. By employing certain keywords and keyword phrases at the correct density, you can bump your website’s listing to the top of someone’s search results, increasing your business. Entire advertising agencies have spring up around this fast-growing marketing method. (more…)

Typically, a splash page is designed to catch the attention of a human visitor through use of a large graphic, a Flash movie, or some other technological item.  While this may indeed attract the attention of your human visitors, visiting search engine spiders won’t be impressed, and ultimately your human visitors will not get all the benefit they could from visiting your site.

Search Engine Spiders and Splash
Search engine spiders rely on text and links to get their work done. In the past when there has been virtually no text on an entry page, images or a Flash movie, the content of the web page has not been read and indexed by the search engine spiders. Graphic images and Flash were lost on the spiders beyond ALT attribute text for the images. Until recently Flash was unreadable to the search engine spiders. (more…)

“I don’t want to talk about SEO. I don’t believe in it!” claim some web developers when approached about the ever-popular subject. However, you know otherwise. You need to convince your web developer of SEO importance. What is the best way to communicate effectively about SEO with your web developer? Well, become informed, get prepared and return with an arsenal of information.

Here are some of the things you will need to convey your message:

1) Recent statistics show that at least 90% of all web visitors use the search engine to find what they are looking for. That is an important number to remember in explaining SEO’s importance to your web developer. Your web developer usually likes statistics. If your site isn’t SEO relevant, it is a waste of both time and money. Isn’t there a bonus available for a web developer who comes up with a site that increases visitor traffic? Don’t they want that raise for having developed an efficient, and pleasant looking, site? Of course, they do.

2) SEO (search engine optimization) is not a passing trend. It is here to stay. Content on a website needs to be relevant to both the search engines and people looking for websites. Your website needs to be picked up by the search engines in order to be worthwhile. Search engines feed on SEO.

3) Gather verifiable proof such as documents containing charts, studies, and interviews with top officials regarding the SEO world. Bring this with you for your meeting with your web developer. These will be used to provide references for your knowledge. The purpose of this is to help you start a informative discussion.

4) Keyword placement and frequency help determine your ultimate success with SEO. Use examples of keyword search tools to help show this point when talking with your web developer. Overture works well here. In fact, let your web developer know that keyword search tools have increased in popularity simply due to the necessity of knowing SEO. Your web developer loves keeping current on the industry trends with friends, right?

5) Keyword importance. The importance of keywords needs to be mentioned here. Let your web developer know too much will cause more harm than good. Tell them that it is easier to create keyword-dense content when each page contains no more than three keywords.

6) Keyword phrases are also more relevant than single keywords, research shoes. Using phrases narrows search rank competition and improves the likelihood that your content will meet the searcher’s expectations. For example, if your web page is about “doggie dental care”, it will have more success by containing the keyword phrases “dog teeth” or “dog dental” rather than the more generic single keyword “dog.” Your site visitors will be more targeted towards what you are offering.

There you go, take these factors into play and you will have success while explaining to your web developer why SEO is important. Good luck!