I’ve never been one who believes that the effectiveness of your social media marketing can be measured in the number of Twitter followers you have. When it comes to building a base of followers, I’ll take a lower number of high quality followers of a higher number of low quality followers every time.
However, I do still think it’s important to keep an eye on your number of followers. If you notice that you’re losing followers, it could be a red flag that you’re doing something your target audience doesn’t like, so you may need to reassess your strategy and adjust where needed.
Of course, the first step is to figure out exactly why people are unfollowing you on Twitter. Here are some of the most common reasons:
- You’re constantly advertising your products and services—No one is following you so that you can constantly advertise to them. The occasional self-promotional Tweet is fine, but you have to also provide engaging, useful, and compelling content to your followers.
- You Tweet way too much—Is there anything more annoying than the binge-Tweeter who clogs your feed with a barrage of nonsense? You have to be careful that you don’t Tweet too much, or else people will tire of you and stop following you. Space out your Tweets.
- You don’t Tweet enough—If you don’t stay active on Twitter, people will forget about you and eventually unfollow you. You can’t build relationships if you’re never around.
- You Tweet offensive content—With social media, there’s a thin line between being yourself and maintaining the image of your brand. Sometimes, this line gets crossed and you Tweet something that your followers find offensive. This might not be an issue if it was just your personal name on the line, but when you’re representing your brand, being offensive can cause serious damage and impact your bottom line.
- You Tweet content irrelevant to your followers’ interests—If your followers aren’t interested in the things you’re Tweeting, they’re going to stop following you. Assuming you have built a base of targeted followers, this is a really important problem to address. You need to understand what type of content your followers are interested in. You can do this by paying attention to the things they Tweet about, the types of things they RT, etc.
- You don’t interact with your followers—Twitter (and all other social media) is all about interaction. That means you need to have real, meaningful interactions and conversations with your followers. You can’t just Tweet out one-way messages over and over without replying to followers or ReTweeting their content. If you aren’t interacting, you’re going to lose followers.
- You’re only losing bots and low quality followers—Of course, there’s always the possibility that you aren’t really losing any important followers. The accounts that stop following you very well could be bot accounts or simply people who aren’t in your target audience anyway. If this is the case, there’s no cause for concern.
What are some of the reasons that you unfollow someone on Twitter? Share your thoughts by commenting below.