Before we get started, let me just say one thing. I’m not here to tell you how to use Twitter. There are countless ways you can use Twitter for business purposes, and there is no such thing as a single “right way” to Tweet.
However, if you’re using Twitter for any sort of brand building purposes, there is a simple rule I think is very helpful to follow. I call it the “Who cares?” test.
Before you send out a Tweet, look at its content and ask yourself “Who cares?” Will your followers actually be interested in the Tweet? Is it something that’s useful, entertaining, or valuable to them in some form or fashion?
If the answer is “no,” then why would you Tweet it? I’m not saying that every Tweet you send out should be some earth changing Tweet that gets 1,000 RTs. But I am saying that if you make a habit of Tweeting things that your followers don’t care about, they will start to either ignore or unfollow you.
How can you tell if your Tweets pass the “Who cares?” test? Here are some easy questions to ask yourself before you submit the Tweet:
- Will any of my followers be likely to either RT or reply to this?
- Does the information in this Tweet have any relevance or usefulness to my followers?
- (Be objective) If someone else Tweeted the same thing, would I pay attention to it?
If you’re using Twitter to build your brand, you want to make sure that you’re truly worth following. I’m not saying you have to spend hours crafting your Tweets, but you do need to have an editorial eye when it comes to Tweeting. You don’t want to give people any reason to ignore you.
Look at your Tweets. Do they pass the “Who cares?” test?