If you’re in charge of managing your company’s social media activities—like posting on Twitter, Facebook, YouTube, Pinterest, your blog, etc.—you know how time-consuming it all can be. That’s why a lot of companies outsource their social media activities to an agency, a freelancer, or even an in-house intern. While handing over the reins to someone else can save you time and be beneficial if you choose the right person, it’s not without its risks. There are many dangers that come with outsourcing your social media activities.
- They might not truly get your company—You live and breathe your business 24/7, and you’ve probably been doing so for many years. How can you expect a newcomer to have the same understanding of your products, services, selling points, target audience, brand, etc. that you have? There’s going to be a steep learning curve for this individual, and it could cause mistakes to be made along the way…mistakes that can damage your brand’s reputation and credibility.
- Social media is many things—Just because someone knows how to use Facebook, Instagram, or some other social media application doesn’t mean they should be in control of your social media activities. Social media for business is a lot of different things, including marketing, customer service, public relations, and branding to name just a few. Does the person you’re putting in charge of your social media activities have experience and knowledge in all these different areas?
- They could mix up their personal social media accounts with your company’s—The person you hire to handle your social media probably has their own personal profiles too. And if they were to accidentally get them mixed up (as has happened in many notable cases), they could wind up posting an inappropriate message intended for their personal account on your company’s account.
- Social media activities can turn into a PR disaster in a heartbeat—Social media moves at a real-time pace, and because of this, things can evolve quickly. A simple conversation with a customer can quickly turn into a major problem if handled incorrectly, so you really need to make sure that whoever is heading up your social media is always thinking a few steps ahead.
Do you outsource your social media activities?