The Case Against Scheduling Your Tweets

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I recently wrote a post detailing the reasons I like to schedule my Tweets. I understand that it’s a topic that many people disagree over. I’ve talked to people who tell me that scheduling Tweets is a terrible idea, and I’ve also spoken with others who share my belief that there are many benefits to scheduling Tweets in advance.

In the interest of presenting both sides of the debate, I’m going to present the case against scheduling your Tweets. I encourage you to add your opinion to this debate by leaving a comment after you’ve read this post.

So, what are some of the potential drawbacks of scheduling your Tweets?

 

  • It could remove the social element—The whole point of Twitter is to interact with other people. If all of your Tweets are written in advance and scheduled, you risk losing the social element that makes Twitter so popular. That’s why I don’t rely only on scheduled Tweets. I still stay active on Twitter to take part in real-time conversations.
  • You may get behind the times—Think about this. You write a Tweet today that’s not scheduled to go out for another few weeks. What if things change between now and then? What if that Tweet suddenly becomes outdated or even inaccurate? Or what if the conversation in your industry has simply shifted to a new topic but you’re still discussing the last trend? You don’t want to get behind the times when you schedule your Tweets.
  • Breaking news could make scheduled Tweets irrelevant or awkward—This blog post tells the story of Twitter users whose scheduled Tweets were popping up at the exact same time news was breaking of Osama Bin Laden’s death. The pre-written Tweets came across as irrelevant, very awkward, and even insensitive given the major news that had just broken. That’s always a risk you’ll run into when scheduling your Tweets.

 

Are there any other reasons you can think of to not schedule Tweets? Share them with us by leaving a comment below.

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