A new study by NM Incite has uncovered the numerous reasons that Facebook users decide to remove friends. This information is important for anyone trying to build a strong community on Facebook. By understanding the reasons people delete friends, you can take steps to prevent yourself from becoming a casualty in one of your fans’ friend cleanup sprees.
According to the study, the top reasons people remove friends on Facebook are as follows:
- Offensive comments
- Don’t know well
- Sales messages
- Depressing comments
- Lack of interaction
- Political comments
- Don’t like them
- Update profile too often
- Add too many people
- Don’t update often enough
When you boil all of this down, it really is about the quality of the content you share with your audience and the level of engagement you create. If you’re sharing content your audience has no interest in or you’re constantly bombarding them with advertisements for your products and services, they’re eventually going to delete you.
Likewise, if you don’t interact with your fans and start building meaningful relationships with them, they’re going to delete you because the “don’t know you well” and there’s a “lack of interaction.”
I highly recommend you take the time to read more about this study, and use that information as a guide when building your Facebook presence.
What are your thoughts about the findings of this study?