It’s All About Your Network – Part 2: Types
While in Part One we talked a little about MySpace, Facebook, Twitter, and other social media networks, we didn’t really differentiate between them. In Part Two of this series on social media and building a smart network, we’ll take a look at the types of property in the social media landscape.
When it comes to social media, there are the big three; MySpace, Facebook, and newcomer Twitter. While there are other really large social media networks out there, these are the ones that get the most press and are talked about because they attract very large numbers of visitors on a daily and monthly basis – tens of millions. This is a lot of people with varied interests, but is there a viable future for big social media networks?
Are these big types of social media networks headed for an iceberg they can’t see? It’s a possibility. While there’s a good chance these big networks are going to be around for a long while to come, as more and more micro niche social networks open up, more and more people are going to flock to smaller sites of people that more closely fit them. They’ll still most likely have accounts on the big social media networks, but for the most part, their participation is going to be on the micro-sites with people who have very similar interests.
USS Micro Niches
The future of social media networks is going to be targeted, smaller sites that cater to a smaller group of people. That said, the larger social media networks will be used, but expect a lot more from the smaller niche networks. With this in mind, it’s important for you to spend time nurturing your networks on these smaller, more targeted sites.
It’s going to take time, but most good things in life take a little time, and it will be worth the effort in the end. As the future unfolds and these micro social media networks become a bigger and bigger part of people’s lives, you’re going to reap the benefits if you can easily contact them with your message.
While the two above types dealt with size, there are other ways to designate the different types of social networks. One is the so called personal networks. That is, social networks that are usually personal in nature and not filled with ads and marketing lingo. You might not see the value in this type of social media network, but it can really help you in ways you might not think about – from morale to the answer to a question that’s been bugging you.
Beyond a personal network, you’re going to likely have a business network with contacts that are useful in your specialty online. LinkedIn is a great example of a business minded social media network.
Beyond a network for your personal life and business life, you should have social media networks built up for your websites and/or topics that you cover. These will be more marketing focused, but you can mix in a little personal or business to make them more valuable. Remember that no matter what type of network you’re working on, you want to make sure it’s worth something. You do this by making sure it’s interesting and not just a message spammed across several types of networks at the same time.
Time is Money
It’s going to take a little more time to custom craft a message for each of these smaller social networks, but the payoff will be huge. In the next part of this series, we’ll take a look at ways to manage your social networks for your benefit with a handy set of social media network tools.
Stay tuned for Part Three – It’s All About Your Network – Part 3: Managing Your Network