Sharing links on Twitter is one of the most popular types of status updates. It’s an easy way for you to stay active on Twitter, and it can be a good way to provide useful, interesting information to your audience, garnering their attention and even sparking conversation.
But it probably goes without saying that not all links are worth Tweeting. You don’t want to Tweet just anything and everything you come across while surfing the web. You need to put careful thought into which links you decide to Tweet.
So, how can you tell if a link is worth sharing? Ask yourself the following questions:
- Will my followers be interested in this? Above all else, you want to make sure that you’re sharing content your followers will actually care about and enjoy. If you’re Tweeting things that your target audience has no interest in or use for, they will quickly begin to tune you out. Every Tweet matters. Don’t share content if you don’t think your followers will be interested in it.
- Will anyone be offended by this? Sharing content that could be deemed offensive can be dangerous. You don’t want to lose a chunk of your followers and customers by sharing offensive content, but on the other hand, you may be the type of person who likes to push the envelope and wants an edgier audience. It all depends on the type of person you’re trying to appeal to.
- Will the content start a discussion and get a reaction? Ideally, you want to share content that sparks a discussion. You want people to be so compelled by the content you share that they respond and interact with you. That’s how you build relationships that matter on Twitter.
- Who produced the content? There’s nothing wrong with sharing your own content, but you do want to mix things up. Sharing content from a range of trusted sources will position you as a good resource to your Twitter followers.
Do you put thought into what links you share on Twitter? What’s important to you?