So You Still Want to Be a Top Digg User?
Before I get into this post, let’s get one thing straight: I don’t think Digg is the magic key to achieving traffic and revenue for your website. Although there is no denying that landing on the front page of Digg can send a ton of traffic to your website, study after study has shown that not only do Digg users not click on ads, but the majority of the traffic that Digg sends to your website will not convert into RSS subscribers. As I explicitly told you in a previous post, I prefer StumbleUpon to Digg (both as a platform for sending traffic and on a personal use level).
However, my personal biases aside, I can’t deny the fact that I receive at least a dozen emails every week from people who want to know how they can get more out of Digg. Since these emails are coming from people with an interest in Internet marketing, “get more out of Digg” translates into “send more traffic to my website”. While I’ve tried explaining time and time again that you need to create awesome content that appeals to Digg’s audience, people are still fixated on wanting to know how to create one of the top profiles on Digg (in the hope that they can submit their own content and hit the front page). So, in spite of the fact that I’ve been trying to explain to people that being a top Digg user is overrated since 2007, let’s take a look at a handful of ways you can create a stronger Digg profile:
Fill Out Your Profile: This may sound extremely obvious, but it never ceases to amaze me how few of the people who contact me in regards to Digg have profiles with little to no information. When it comes to Digg or any other social network, providing information about who you are is one of the most basic steps you can take towards creating a quality profile. Now, don’t get me wrong; you don’t need to write out your life story, but you should at least provide an entertaining “About Me,” along with a minimum of two or three links related to where to contact/find you.
Stay on Top of the News: If you are trying to build up reputation on Digg, the best thing you can do is break new stories that other users will enjoy reading. I could dedicate an entire post to talking about the tools required to accomplish this, but Maki from DoshDosh has already done that (who, for the record, is not only one of the most interesting bloggers in the Internet Marketing blogosphere, but is also a Digg user who is truly interested in contributing to the community).
Friend, Purge and Repeat: When you are trying to improve your status on Digg, you need to have friends who are going to help you achieve your goal. Therefore, you need to identify Diggers who you feel will help you achieve your goals and add them as friends. However, if you notice that they are failing to live up to your expectations, don’t be afraid to cut them from your list and move on to your next set of potential friend targets.