Did you know the average user spends almost 7 hours every month on Facebook? The average tumblr and Pinterest users devote 1.5 hours a month to each of those sites. All told, we each spend about 7 hours a month on various social networking platforms.
As a marketer, it can become very easy for us to spend too much time on social networking and social media marketing. More specifically, it can become very easy for us to not use our time efficiently.
Admit it, you’ve wasted time doing things on Facebook and Twitter that had nothing to do with your overall marketing goals. That’s time you could have spent doing social media tasks that could have contributed to your marketing goals or doing something else altogether for your business.
Hey, I’m not pointing the finger at anyone. I get sucked in too. I shudder to think of how many hours I’ve wasted Facebooking, watching stupid YouTube videos, laughing at ridiculous parody Twitter accounts, etc.
But with the new year comes a new resolve to stop wasting time and start getting more from my social media marketing efforts.
How can you do this?
One of the things I’ve started to do is to actually schedule time throughout the day for social networking. At various points in the day, I’ve set aside 10-20 minute blocks of time to devote to various social media tasks (posting updates, replying to comments, interacting with others, monitoring the conversation, etc.). By having scheduled times for social media, I stay on track and waste little time now.
I’ve also taken to automating some of my social media activities. No, it’s not blasphemy. Scheduling a few updates ahead of time can save you time and ensure you maintain an active presence. Just make sure you don’t automate everything. Make an effort to be active in real time as well.
Most importantly of all, I’ve set goals and outlined a specific strategy for reaching them. I make sure that every task I’m doing is helping me in some way or another get closer to reaching those social media marketing goals. Again, it’s about staying focused.
So, have you been wasting time with social media marketing? What are you going to do to fix it?