Social media marketing was the buzzword of 2010 for small businesses, musicians, large corporations…you name it. Chances are, your business jumped on the social media bandwagon and has been feverishly Tweeting, posting Facebook status updates, uploading YouTube videos, connecting with clients on LinkedIn, blogging, and making your presence felt in any other social media space you can find.
But did you know there’s such a thing as too much social media marketing? There’s effective use of social media for building your brand, and then there’s overkill. And that happens when you spread yourself too thin across the social media landscape.
How can you make sure you’re not spreading yourself too thin?
- Have clearly defined goals—What do you want to get from your social media marketing campaign? More sales? More leads? Better customer loyalty? Improved brand perception? Identify your goals and make sure that everything you do is designed to help you reach them.
- Only go where your audience goes—It’s doubtful that the core of your audience maintains a strong active presence on more than a few social media sites. Identify the handful of sites where your target audience is most active and focus only on those. Everything else is a waste of your time and energy.
- Track your results—At the end of the day, the only way to determine if your social media marketing efforts are paying off is to track your results. One thing you can do is look at your website’s analytics to see where you’re getting the highest quality traffic from. You can also pay attention to which social media platforms are giving you the highest level of engagement with your audience and the most useful information. Any social media space that isn’t providing results should be dropped.
Be honest. Are you spread too thin on social media?