With the recent hacks to Burger King’s and Jeep’s Twitter accounts, Twitter’s hacking problem has become clearer than ever. And as the linked article mentions, these aren’t the only companies to be hacked. Fox News, PayPal, and NBC News have all been hacked, and so have many other companies.
You might think that because you run a small business, you’re not in danger of being hacked. You assume that the hackers only care about taking down the big boys to make a statement, but you’d be wrong. Every business (and individual) that has a Twitter account is at risk of being hacked, and we all need to be on alert.
Getting hacked can cause serious problems for your company. It could cost you followers and customers, cause damage to your brand’s image, and cause false messages to be spread about your company.
What can you do to reduce the odds of your company getting hacked on Twitter?
- Make your passwords difficult to guess—Don’t use personal information as a password, and avoid simple, obvious passwords (like “Password”…it’s not clever). Instead, choose complex passwords that are difficult to guess. Use multiple words or short phrases, include numbers, capitalize certain letters, and maybe even intentionally misspell a word. The stronger your password, the better.
- Don’t give your password out to anyone who doesn’t need it—The only people who should have your Twitter password are you and any individuals who also Tweet from your company account. No one else needs your password, so don’t give it out. Guard it so that it doesn’t get exposed.
- Change your password regularly—At the very least, you should change your password every 2 months. If you want to change it more often, go for it. Updating your password regularly can reduce the chances of your profile getting hacked.
- Pay attention to where you login—Chances are that you login to your Twitter account through a variety of sources. You might login directly on the website, from your mobile phone, or through an app like TweetDeck. Only use reputable apps to login, and always pay attention to the URL when logging in on the web to make sure you’re actually on the Twitter site and not a bogus third-party login screen.
- Change your password after firing an employee—If you have to let an employee go (particularly one who had access to your Twitter profile, but any employee just in case), you should change your password immediately. You don’t want a bitter ex-employee to get on your Twitter page and post harmful stuff about your company.
What are some other ways to avoid getting hacked on Twitter? Share your best tips by commenting below.