Think you can just create a Facebook page and instantly attract a captive audience? Think again. Building a strong community on Facebook takes a lot of work. It also requires constant maintenance. Just because you have a strong community today doesn’t mean that you’ll still have one in a month from now.
What can you do to start building a better community on Facebook? Here are 5 tips to get you headed in the right direction.
- Don’t hide the negative—The great thing about social media is that everyone gets a voice. The consumer has equal opportunity to speak as the big company. Of course, this means that your customers might occasionally have negative things to say about your brand. They might post complaints on your wall, and your first reaction might be to panic and hide the negative feedback. Don’t. As soon as you start censoring your customers, you’re going to lose them. Rather than shying away from the negative feedback, tackle it head on and be proactive in trying to create solutions.
- Don’t be a spammer—Nobody is connecting with you on Facebook because they want you to advertise to them all day every day. In a recent study, 39% of respondents said they removed friends on Facebook because they were always trying to sell them something. Keep the sales messages to a minimum lest others think you’re a spammer, and instead, focus on starting discussions with your fans.
- Mix up your link sources—There’s nothing wrong with using Facebook to drive traffic to your website or blog, but you need to mix things up. Every link you share shouldn’t be pointed back to your website. Mix things up to keep it interesting. The web is full of interesting content that your audience will love. Find this content and share it.
- Promote your Facebook page everywhere you can—Just because you have a Facebook page doesn’t mean people will find you. Building a community requires work on your part. You need to promote your page everywhere you can. Link to it on your website, your blog, your emails, your other social media accounts, etc.
- Create content that appeals to the interests of your target audience—What is your target audience really interested in? What kind of content appeals to them? What kind of content do they tend to “like” and share with their friends? That’s the kind of content you need to be creating.
What tips would you add to this list?