There’s no doubt that social media marketing is one of the hottest trends in online marketing at the moment. Companies of all sizes and from all industries are using networks like Twitter to connect with their audience and to promote their business. But the decision to get social often leads to mistakes resulting from inexperience, undermining the ultimate goals of the social media marketing campaign.
Here are the 5 most common social media marketing mistakes I see.
- Not Listening—Social media is about having a conversation. A conversation requires 2 or more people interacting with one another. In other words, you can’t just be broadcasting one way messages and expect social media success. You have to take the time to listen to what others have to say. Listening and responding to those in your community is what will build profitable relationships.
- Submitting Everything Yourself—This mistake just reeks of social media noob. Do not submit every blog post you write to Digg, Reddit, Mixx, etc. Submitting your own content is a terrible policy. It gives you virtually no chance of gaining any traction on these social media sites. You have to spend the time to build relationships so that others will submit your content and help you promote it. Otherwise, you’re just wasting your time. And remember, not every post you write is worthy of link bait status.
- Helping Only Yourself—Of course, if you want others to submit your content and help you promote it, you have to do the same for them. Don’t be a social media jerk. You have to give if you want to receive. But don’t just help others because you want favors in return. Help promote content that you genuinely feel is good. This is how you’ll truly add value to the community.
- Being Too Corporate—If you’re thinking about socializing your company, you need to be prepared to loosen that necktie and expose a new side of yourself. Don’t fall into the trap of having the boring corporate blog and Twitter account that talks about internal company matters that no one cares about. Instead, offer your unique insights and showcase your personality. As cheesy as it sounds, be yourself. Don’t be a corporate robot.
- Trying to Control Everything—Sure, reputation management is an important part of any social media strategy, but be careful not to take this overboard. In other words, don’t reply to every negative comment on your blog or about your company. Once you start trying to dictate the conversation, you come off as overly defensive and too corporate. Remember, social media is about participation, and it’s based on the idea that everyone has a say. Don’t try to control the conversation.
Which mistakes would you add to this list? Tell me about them in the replies!