With social media outsourcing increasing 128% over the past two years, I think now is a good time to discuss some of the risks that come with outsourcing your social media marketing. This isn’t a post to dissuade you from doing so. On the contrary, I think that for many companies outsourcing social media just makes the most sense and will get the best results. But clearly, there are risks. Knowing these risks is important.
Here are 5 important risks of outsourcing social media marketing.
- Outsiders don’t know your business like you do—When you hire a consultant or company to handle your social media marketing, it’s important to realize that they don’t know your business as well as you do. They don’t have their fingers on the pulse of your business, and you just can’t expect them to keep up with everything that’s happening in your business and your industry on a daily basis.
- Times are always changing—When you hire someone to manage your social media, what typically happens is they create an editorial calendar with several weeks’ or months’ worth of status updates written ahead of time. That’s fine, but the world around you is always changing and you run the risk of your updates sounding out of touch when they’re planned out in advance.
- Your message could get lost in translation—Your social media marketing should be centered around key messages and talking points related to your business’ goals. You need a clear communication plan, and the party you outsource your social media to must understand your messages and communication strategy. Otherwise, your message will get lost in translation.
- You could get held hostage—When you outsource your social media marketing, you’re essentially handing over the keys to your brand. Someone else is now in control of your communications and brand image. Don’t let them hold your brand hostage. Make sure you create your own social media accounts and that you have the username and password to each of them so you don’t get locked out.
- You could waste a lot of money—Let’s face it, there are a lot of so-called social media gurus out there who don’t know their backside from their elbow. Hiring the wrong person could end up costing you a lot of money.
What are some other big risks to outsourcing social media marketing? Share them by leaving a comment.