Recently, I discussed some of the reasons your business should be on Instagram and some of the different ways you can use Instagram to market your business. Hopefully, you’ve at least started to give some serious thought to using Instagram for your business. Today, I want to further help you get the most out of this opportunity by highlighting some of the major mistakes you should avoid on Instagram.
The most common Instagram mistakes businesses make are as follows:
- Rapidly uploading tons of photos at once—There’s nothing wrong with taking a few photos and uploading them to Instagram the same day. However, you have to be careful that you don’t clog your follower’s feeds by suddenly uploading 20 pictures in the span of 5 minutes. Instagram isn’t like Twitter where the conversation is moving at a quick pace. It’s better to space out your updates a little bit.
- Overdoing it with the hashtags—The point of hashtags is to categorize pictures and to help them get discovered. Of course, Instagram users also use hashtags to be clever and ironic, and there’s nothing wrong with that. However, you have to be careful that you don’t go overboard. If you’re going to include an irrelevant, funny hashtag, only include 1 or 2 per photo. Don’t overdo it and annoy your followers.
- Leaving comments asking people to follow you—If you’re going to comment on someone else’s photo, do not be a spammer. Comment on the photo; don’t ask people to follow you or try to promote your company.
- Ignoring comments—Instagram is a social sharing app, so…you need to be social! That means interacting with your followers and building relationships with them. Respond to your comments. Start conversations. Don’t just post photos and disappear. Put in the effort to engage your followers.
- Passing off someone else’s photo as your own—Believe it or not, some people steal other people’s photos and try to pass them off as their own. This is a huge no-no. Not only is it unethical, but if you get caught, your followers will rip you for it.
What are some other Instagram mistakes businesses need to avoid?