A lot of businesses are still trying to feel out just how to use Twitter to build their brand. And while I’m not one of those people who believes there’s only one right way to use Twitter, I think we can all agree that there are mistakes businesses can make that can severely hamper their social media marketing efforts.
Here are 5 dumb things businesses do on Twitter.
- Argue with customers—Not everyone is going to like you. Especially if you’re a bigger brand with decent name recognition. There will be people who say negative things about your company or who use Twitter as a forum to complain about an experience they’ve had with you. Never get into arguments with customers on Twitter. It’s unprofessional. If you do respond to something negative someone says, do so in a polite, helpful manner with an apology or an offer to correct the situation.
- Follow anyone and everyone—If you follow a ton of people, you’ll end up with a clogged up Twitter stream that you just can’t keep up with. More importantly, someone who follows 20,000 people and only has 100 followers looks like a spammer. Choose who you follow carefully. Make sure it’s people you’re truly interested in and who are right for your brand.
- Only Tweet links to their own blog/website—Yes, Twitter can be a good tool for driving traffic back to your website, but that doesn’t mean that you should only Tweet links to your own stuff. I like to share things I think my followers will find interesting, no matter where it comes from. This helps to position you as a true resource, and it shows your followers that you’re not just a shameless self-promoter.
- Have no personality—Too many companies are stuffy and corporate with their Twitter presence. In other words, they’re boring. And when it comes to Twitter, being boring is the worst thing you can be. Don’t be afraid to have a personality. It adds a personal touch to your Twitter account, helping people truly connect with you.
- Not track company mentions—If you’re on Twitter, you should be tracking all mentions of your company. You can set alerts so that any time someone Tweets something about your company, you know about it. This helps you stay on top of the conversation so you can react quickly to manage the conversation.
What are some mistakes your business has made on Twitter?