With the social media marketing bandwagon plowing full speed ahead, I think it’s important to slow down every once in a while and put things in perspective. Too many businesses are blindly hopping on Twitter (and Facebook, their blog, etc.) with visions of grandeur, but the truth is that most of them will get little to no significant results.
Now, don’t get me wrong. I do believe Twitter can be an excellent tool for connecting with customers, improving your reputation, gaining new customers, increasing brand recognition, and much more. But at the same time, there are a lot of myths out there about Twitter marketing that need some debunking.
Myth #1: The more followers you have, the better
If you’re only focused on building up the number of people following you, you’ll end up with a bunch of low quality followers who don’t pay attention to a thing you Tweet. I’d rather have several hundred followers who are engaged, interact with me, and ReTweet my content than tens of thousands of followers who don’t do anything for me.
So, instead of measuring your social media marketing campaign’s success by the number of followers you have, focus on the actual level of engagement you’re creating. That’s what will yield results that benefit your business.
Myth #2: Using Twitter to promote your business is easy
We all love to hear the stories of overnight sensations. You’ve heard more than a few cases of businesses going viral on Twitter or finding a creative way to leverage Twitter to promote their brand. The truth? These are the exceptions, not the rule.
Twitter marketing takes time. You have to actually spend time interacting with your followers and building those relationships. There are no shortcuts to long-term success.
Myth #3: Regular Tweeting makes you a thought leader
Twitter can be a good tool for establishing you as an authority in your industry. But this isn’t something that’s guaranteed to happen. You have to consistently deliver useful, innovative content that your followers can benefit from on a daily basis. Tweet about the latest industry trends, look toward the future, bring new perspective to old topics, and take part in relevant discussions.
Myth #4: Every business should be on Twitter
No. No. No. Look, there are a lot of businesses out there that can benefit from being on Twitter, but you’ll never be able to convince me that, for example, a company that manufactures metal alloys for industrial welding applications should spend a lot of time and energy building a Twitter presence. Being successful on Twitter requires finding a creative or useful angle for your account, having an audience of interested followers, and taking the time day in and day out to interact with your audience. This isn’t the best fit for all businesses.
Myth #5: If you have a great message, people will find it
Just because you’re Tweeting smart, insightful content doesn’t necessarily mean you’re going to be successful. You have to push the content out to the masses. That’s why I recommend networking with influencers who can help spread your Tweets to a wider audience.
What do you think? Do you disagree with any of my Twitter myths? Share your thoughts by leaving a comment.