Pinterest has been the most hyped social networking site of 2012. Over the past several months, it has grown at an astronomical rate, reaching 10 million monthly unique visitors faster than any standalone site ever. And despite recent signs that growth may be slowing, it’s still a hot, trendy site that has gotten the attention of business owners and marketers everywhere.
The question I keep hearing is this: Should my company be on Pinterest?
It’s difficult to say, but here are 3 ways to tell if Pinterest might be a good fit for your business.
- You have a large demographic of female consumers—The truth is that most Pinterest users (about 80% from the reports I’ve seen) are women. Men have started taking to the site, but women still rule Pinterest. So, if your business has a large demographic of female consumers, Pinterest could be a great place to engage them.
- You have visually appealing content—Pinterest is all about the eye candy. Take a look at what people pin—pictures of tasty food, the latest fashion looks, unique creations, etc. If you have visually appealing content, Pinterest could be a great place to push it. What kind of content am I talking about? High quality pictures, infographics, memes…you get the idea. You need great visual content that resonates with Pinterest users.
- You have the time to work on it—Let’s face it, social media marketing takes time. You probably already have your plate full with Facebook and Twitter, so do you really have the time to grow a Pinterest presence, too? The good news is that Pinterest is a little more passive than other social networks, and content has a longer shelf life there. So, it takes a little less time and effort to manage than Facebook or Twitter, but make no mistake, work is still involved.
Does your business have a Pinterest presence? Tell us about your experience by leaving a comment below.