Social media spam. We’ve all seen it, and most of us probably know people who are social media spammers. It’s annoying, and it totally ruins the social media experience for people connected to the spammer.
The thing I don’t get about social media spam is the entire concept is so anti-social media that it’s amazing people just don’t get that what they’re doing is stupid and ineffective. But maybe they just don’t realize they’re spamming. It’s possible, right?
If that’s the case, I’ve come up with a brief list of 3 signs you’re a social media spammer. If any of these sounds like you, it’s time to take a hard look at the way you use social media.
1. You only submit your own content. Social media spammers love submitting their content on Digg, ReddIt, Stumbleupon, etc. Unfortunately for them, they don’t realize this is a bad strategy for a couple of reasons. First, if you only submit your own content, these networks will catch on to what you’re doing, and they’ll immediately flag you and your domain as spam. This means your content will never gain much traction on these sites. It’s better to have other people submit your content.
But even if they don’t catch on, your peers will. No one is going to help push your content if you don’t return the favor. If you’re only interested in promoting your own content, you’ll never be able to build a powerful promotional network.
2. You leave meaningless comments on other blogs. This is probably my least favorite type of spam. It’s just so annoying to see people leaving short, meaningless comments for the sake of getting their name out there and dropping a link back to their website. If your comment says “Great post” or “I agree”, you’re going to be seen as a spammer.
Another form of comment spam is to put a keyword in the name field. Your name isn’t “Honda car repair.” This is a cheap way to try to build keyword-rich backlinks, and it reeks of spam.
3. You bombard your followers with direct message advertisements. This type of spam comes in many forms. First, you have the people who send out auto-DMs on Twitter as soon as someone follows them. The auto-DM may welcome the new follower, but it usually has some sort of promotional element to it (e.g. Download my new eBook by clicking this link!).
On Facebook, event spam has started to get out of control. Companies are abusing these e-vites by sending them far too often and using them like traditional advertisements. If you insist on sending out event notifications, make sure you send it to people who are truly interested in the event, and don’t abuse the e-vite by sending it far too often.
What are some other things social media spammers do that drive you nuts?