Only time will tell whether Bing becomes a major competitor to Google. However, for the time being, thanks to their massive $80-$100 million advertising campaign, there is no denying that for the time being, people are using Bing.
Towards the end of last month, Garry wrote a post that included a link to a blog that is dedicated to sharing information about Bing. While this blog includes some valuable advice about SEO for Bing, I always think that its quite useful to gather information from multiple sources, which is why I want to share this post with you.
On the last day of August, I came across a post in Advertising Age called “After Microsoft-Yahoo Deal, SEO Isn’t Just About Google Anymore.” While the post itself was interesting and is worth reading, what really caught my eye was one of the comments.
Although I could summarize the thirteen points he made in his comment for you, they were so detailed for a single blog comment that I think it is well worth republishing all thirteen points in their entirety:
Some thoughts for optimizing Bing;
1) Focus on categories presented for your most key search terms. Use Bing’s categories in your key words and in your site navigation.
2) Domain Age is very important. Building micro-sites off your main site vs. independent new sites is key for Bing. Additional findings for Bing thus far.
3) Text Rules
Bing favors pages with at least 300 words of text.
4) Linking Out
Bing favors linking out more than other engines as long as the links are relevant to the overall context of the site and keywords.
5) News Sites vs. Blogs
Bing favors news source sites over blogs especially for breaking news, although major blogs are recognized by Bing as major news sources. Blogs with less significant traffic are not.
6) Page Titles
As with any white hat SEO strategy, page titles should correlate well with the primary subject and keywords on page. Bing seems to follow this more stringently than other web sites.
7) Heavy Flash sites rank better with Bing than Google. A good strategy for a site with a lot of Flash is to emphasize SEO for Bing and continue your Google efforts. Bing and Google draft off one another indirectly as they are both continuously crawling off the web. That means Bing can help heavy Flash sites do better on Google over time as well.
8 ) Don’t overuse keywords in your content and also don’t use irrelevant keywords to increase a page’s keyword density.
9) Place average keywords in your meta tags and content.
10) Don’t use hidden text or links else your website can be blacklisted and ignored.
11) Avoid overused link schemes to avoid being banned.
12) Enable MSNBot onto your site and submit URLs for all sub-pages as it doesn’t automatically crawl all pages.
13) Keep fresh relevant content on your site and update it regularly.
If any of you have additional Bing SEO Tips, be sure to share them with us all in the comments below!