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50 Simple Tips for Improving Your Website

Written by: Tyler on September 30, 2008 – 1:38 am
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Rating: 9.3/10 (36 votes cast)

This checklist provides 50 simple ways for you to make your website even better!

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1. Use .htaccess to redirect the non-www version of your website to the www version.

2. Extend the registration of your domain for at least five years.

3. Make sure that when a visitor clicks your website’s logo, they are taken back to the homepage.

4. If you think your font is too small, make it bigger!

5. Remove widgets that aren’t directly enhancing your website.

6. Include an easy to find contact link, e-mail address or phone number on every page of your website.

7. Use a CSS stylesheet to make your website printer friendly.

8. Fix or remove broken links (external and internal).

9. Add ALT tags to all of your images.

10. If your website is using frames, get rid of them!

11. If you don’t have a robots.txt file, create one.

12. Provide the same basic navigation menu on every page of your website.

13. Use the same color for links throughout your website.

14. Spell check your content.

15. Format your content so that it is easy to scan.

16. Add at least one picture to every page of your website.

17. If you don’t have an About page, create one.

18. Use your About page to show your brand’s personality.

19. Include at least three pictures on your About page.

20. If your website has pop-up windows, get rid of them!

21. Link to relevant social media profiles from your About page.

22. Add a search box near the top of your website’s layout.

23. Create a privacy policy page.

24. Place a link to your privacy policy at the bottom of every page.

25. Use dashes in filenames instead of underscores.

26. Add a link to Google Maps on your Contact page.

27. Add internal links from one piece of content to another.

28. Write a unique META description for all of your main pages.

29. Validate your source code and correct any errors.

30. If you have a link exchange page, get rid of it!

31. Add a site search box to your 404 page.

32. Create a sitemap for your website.

33. Add a link to your sitemap at the bottom of every page of your website.

34. Add a copyright notification to the bottom of every page of your website.

35. Underline your links throughout your website.

36. Turn off music that automatically plays.

37. Get rid of any flashing GIF animations.

38. Include your website logo at the top of every page.

39. Register the .net and .org versions of your domain and redirect them to your website.

40. If you don’t have a help or support section, create one!

41. When you answer a question via e-mail, add the answer to the help/support section.

42. Look at your contact forms and see if there is any information you don’t have to request from your visitors.

43. Add your analytics code to every page of your website.

44. Get rid of any pages that automatically resize visitors’ browser window.

45. Create a favicon for your website.

46. Only use email address that include @yourdomain.

47. Label each box of any forms on your website.

48. Show a confirmation any time a visitor completes a significant action on your website.

49. Create one new piece of quality content for your website every week.

50. Leave a comment with your suggestion for the fiftieth tip!

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50 Simple Tips for Improving Your Website, 9.3 out of 10 based on 36 ratings

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Most Commented Posts

171 Responses to “50 Simple Tips for Improving Your Website”

  1. Chetan Says:

    Many good things can be done without flash.. so try to reduce it and make the site more user-friendly.

    Try to reduce or limit the number of ads on your website.

  2. Rich Hill Says:

    Print this list out. Hang it on a Clip Board and DO these 49 things!

  3. Tyler Banfield Says:

    Nice tip Rich!

  4. JONxBLAZE Says:

    50. Invest time on creating a one of a kind layout.

  5. Tyler Banfield Says:

    Chetan:

    Both great tips! Even though Google is getting better at handling Flash, I still don’t think it provides that great of a user experience (for example, I can’t view Flash content on my iPhone).

    And in regards to ads, I couldn’t agree more. People want to plaster ads all over their blogs and websites, but they don’t realize that if they’re using a program like AdSense, they could actually be more profitable by using less ad units.

  6. Sandeep Bali Says:

    Sweeet

    50th tip : Check source code for any unused script and remove it

  7. Tyler Banfield Says:

    @Sandeep: Very true; doing this periodically can also help you ensure the security of your site.

    @JONxBLAZE: That’s a great way to set yourself apart from your competitors!

  8. kellex Says:

    Pretty nice list. I ran 100 tips like this a few months ago.

    http://www.thesportsdollar.com/2008/03/100-fluffs-to-building-better-sports.html

  9. Tyler Banfield Says:

    @kellex: Nice list, you’ve got a lot of great tips on it!

  10. Carl Grint Says:

    Great suggestions, although with Point 1, htaccess is Apache only, so for Windows hosted sites, it would not apply, although you can use similar set ups in IIS, for those with shared hosting this is usually not available.

    On the point about small text, I am afraid I had to increase Firefox's font size to see the Titles next to each field in the form, as well as the comments being left. ;o)

  11. Alisha Says:

    I think #4 should be done on this site. ;)

  12. Vadim P. Says:

    Forgive the newbness, but why is “www.” so important?

  13. Tyler Banfield Says:

    @Carl Grint and Alisha: Thanks for the suggestion, I’ll forward it to the person who is in charge of the SEOHosting design.

  14. Tyler Banfield Says:

    @Vadim: Great question. The reason that it’s important is because not redirecting the non-www version of your site to the www can cause duplicate content issues. I think the link below will explain everything for you, but if you have any additional questions, don’t hesitate to leave another comment!

    http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359

  15. Peek into the robots.txt files of the Top 25 SEO and IM Blogs Says:

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  16. gWallet Says:

    Nice tips here. I’ve found that a bunch of them can be coverd via various wordpress plugins, thereby taking the stress out of ‘am I doing this right’? A quick search turned up a number of plugins that address many of these issues.

  17. Tyler Banfield Says:

    @gWallet: This is exactly why I like WordPress so much! In addition to the plugins you found, you should also start using these (I’ve found them to all be invaluable):

    http://www.seohosting.com/blog/articles/wordpress-great-but-not-perfect/

  18. Cid Vegas Says:

    Concerning item 19 you should insert the following pictures
    - One picture of the office building
    - One picture of the office itself
    - One picture of the team

  19. Tyler Banfield Says:

    @Cid Vegas: Agreed, that would be the perfect combination of pictures to give your customers a complete look at your company.

  20. Tamal Anwar Says:

    50. Encourage comments and try to reply all of them…

  21. Tyler Banfield Says:

    @Tamal Anwar: As you may have noticed from this comment thread, this is definitely a strategy I like to use! I think getting the chance to have discussions with your readers is one of the best parts of writing a blog.

  22. yasin Says:

    Thanks a lot! I am on the way of these tips :)

  23. Tyler Banfield Says:

    @Yasin: You’re welcome, I’m glad these tips are helping you out!

  24. shameer Says:

    simply fabulous tips

  25. Tyler Banfield Says:

    @Shameer: Glad you think so, I hope they help you improve your website!

  26. Ryan G Says:

    This gets a Stumble up from me.

  27. Tyler Banfield Says:

    @Ryan G: Thanks for that, I really appreciate your support!

  28. Sunny kapoor Says:

    Hi Nice post. Keep it up.

    Just to let your readers know they are having difficulty in find a good hosting company then I guess the belwo mentioned post can help you out
    http://webcritics.peepsreview.com/?p=27

  29. Tyler Banfield Says:

    @Sunny Kapoor: Glad to see that you use Host Gator (in case you didn’t know, we’re a specialized division of Host Gator)!

  30. Vadim P. Says:

    @Tyler Banfield: I see. In my case though it seems the www version already redirects to the non-www version (mudlet.org is the site in question), so I guess that’s why I was confused. But I’ll keep the tip for the future to stick to either www or no-www, thanks :)

  31. Tyler Banfield Says:

    @Vadim P: Yup, you’re fine redirecting to the non-www, the key is picking one or the other ;) I can’t find an example right now, but I’ve seen sites that haven’t implemented this, and when you do a site:theurl.com search in Google, you will see the exact same pages indexed twice (for example, once as www .theurl.com/services and once as theurl.com/services)

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  33. Aidan Says:

    51. Don’t use ugly unprofessional looking clipart. It’s up there with animated gifs.

    Other than that pretty good list.

  34. Tyler Banfield Says:

    @Aidan: Ouch, point taken ;)

  35. Art Says:

    Create great copy for your website, even if it is just a little blurb on each page. Good schtuff in this article, thanks. Art

  36. Terri Carey Says:

    was curious if you would mind me republishing this list in an ebook about websites – with acknowledgement and link of course!
    Please feel free to email me. Terri@tlcservicesonline.com

  37. Tyler Banfield Says:

    @Terri: Sounds great, I’ll get in touch with you via email.

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  39. Advance Your Own Business » Blog Archive » » 50 simple ways for you to make your website even better! Says:

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  40. Sketchfirm Says:

    Nice list. Printed it for easy reminder. Thanks

  41. Gerald Weber Says:

    I have one to add to the list. If you website doesn’t have a blog add one. ;-)

  42. grl Says:

    use the stumble is cool

  43. Zeeshan Ahmad Says:

    dont knwo if its the right place to ask but, the main thing in every seo remains to be back links. but i wonder what this new feature of google search reults ranking does. any idea any one?

  44. Tyler Banfield Says:

    @Zeeshan: Actually, one of our authors just made a post about this topic last week: http://www.seohosting.com/blog/search-engine-news/google-promote-button-and-seo/

  45. rash1981 Says:

    Tip number 50:

    If you use rich media like flash or silverlight, offer the content contained within in an low tech form for devices (like mobile phones or just pc’s without the specified plugin)

    For instance: if you use the quicktime vr plugin for a view of your store, also offer a 360 view jpg for those who don’t have quicktime installed.

  46. Nick Jones Says:

    In what way will the .org and .net registration and pointing help me please?

    Worth the additional cost really?

    Nick

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  48. Susan RoAne Says:

    Great check list.

    50th. Be sure to have contact info at the bottom of each page. (Don’t make visitors waste time having to click around to find a phone number or mailing address.
    That may seem oh -so -20th century but make it easy for people to actually talk to you or mail you a note).

    BONUS Tip: Don’t just spell check.. it’s flawed. Make sure your content is triplechecked for grammar and punctuation.

  49. Aum Says:

    Tip 50: When using flash Always embed alternate content beneath the so that users who don’t have flash can view a static version or be prompted to download the flash plug-in.

  50. evakent86 Says:

    Thanks for sharing!! nice tips!
    and I think a simple and use-friendly interface will gain more recognitions.

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  52. Beijinger Says:

    Really nice tips, simple but includes most important tips, I wish I knew these when I first started.

  53. emma Says:

    Verry nice work. Keep it going.

  54. ival Says:

    With all the additional tips from the comments i would say that this should not just be a “50 simple tips” article. ;-)

  55. Leanne Says:

    2. Extend the registration of your domain for at least five years.

    We’ve never found that an extended renewal adds any value to the site itself and generally encourage our clients to renew two years at a time, mostly for their own convenience and comfort-level. But I’m curious why you believe a 5 year renewal is so beneficial?

  56. Chad Bean Says:

    @Leanne ; the idea is that spammers don’t usually buy domains for longer than one year at a time. So it’s been perceived that domains with longer registrations tend to appear more “legit” to search engines.

  57. Julie Roberts Says:

    This was an excellent refresher course in an easy to read list form. I have gone away with my own list now of things to work on. thankyou so much!

  58. Brandon Buttars Says:

    #50 is a modification of some mentioned.

    Don’t use flash for navigation. Or keep the mobile users in mind.

    My buddy’s site uses it and every time I check it out on my mobile device I have to scroll to the bottom of the site to navigate.

  59. afewtips.com Says:

    Very important tips. Funny how many sites don’t follow these things.

  60. Victoria Scott Says:

    Printable version please :)

  61. Bradley Gauthier Says:

    @ Nick Jones – the .net and the .org registration keeps others from using them which could dilute your rankings.

  62. Titan Says:

    Thanks

    Didnt know about 47. Label each box of any forms on your website.

  63. zsa zsa Says:

    Great tips! We will go over your list as we review our own website. Thanks!

  64. Russ Page Says:

    Great list. I’m a huge fan of htaccess/robots.txt usage.

  65. Craig Says:

    Great Tips! Can you expand on #30? How can I eliminate Link Exchange page without sacrificing the benefit of the inbound links it generates?

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  67. Accounting Homework Help Says:

    i just found out that the .org and .net registration are of utmost use & they catch up with rankings pretty faster than comparative dotcoms?

    Worth the additional cost really? i must say

  68. I83 Design Says:

    Good simple list of tips. Espeically for all websites, there are things you can do with WordPress but that’s a more specific list.

  69. Vic of BusinessAccent Says:

    These 50 tips are simple yet they are the major things to do to improve a certain website. Thanks for sharing them.

    Vic

  70. John Murphy Says:

    Why is the .net and .org version of the website important?

  71. Tyler Banfield Says:

    @John Murphy,

    In the event that someone types your domain name and .net or .org, you can ensure that they get to your website instead of losing them to a competitor.

  72. Darcy Says:

    hi Chetan,

    I agree that with what you have commented that many good things can be done without flash, as far as I know based of my little experience, A website that is more on flash effects, cannot be easily detect by wwww.google.com. Make your site a simple one but unique.

  73. Patrice Albertus Says:

    Thanks for the list. This one looks really usefull and the order to prioritize could be followed (that’s sometine hardest thing with top20 list!).

    50 . Using microformats for better snippets on search results
    51 . Submit on local listing

  74. Rogier van der Veen Says:

    great tips here. But a MUST use test: ‘the grandmother test’. Can your grandmother use your website, does she know how to navigate it and what’s it about… If so, congrats, you’re doing a good job ;-)

  75. Furniture Decoration Says:

    My god, i can’t read it right now..there is too long list..
    allow me to bookmark this page please :-)
    thanks Tyler..

  76. Stephen Q Says:

    Check out Seth Godin’s 10 website tips on his blog. Also good stuff and for the most part not represented here!

  77. Susan P Joyce Says:

    If you don’t have a Contact Us page, create one. Put REAL, concrete, verifiable information on it (names, address, phone numbers), not just an anonymous form.

    Do NOT have an anonymous-looking site – looks too much like a scammer. Do NOT have a “private” domain name.

    Do a Website you are proud of, and claim it!

  78. salwarkameez Says:

    Make your website content rich and only relevant content to your theme/model.
    Give out quality information to readers and visitor rather than only focusing on commercial aspects.
    Last but not the least ………… 'do aggressive and targeted marketing'

  79. salwarkameez Says:

    SEO is MUST. Style of site is also critical.

    TiMi
    http://www.fashno.com
    http://www.fashno.com

  80. ujwalajadhav Says:

    Very good and important document. Hope this will help lots of people.

    Ayushi Travel

  81. ideaswiz Says:

    How many of the above tips affect display speed of your WP/ or other blog? I have read recently that if your blog is slow, then the Google Bot skips your site. Any thoughts on this issue? Also, is there a plugin or site that can measure how long does it take for your blog to display its home page?
    MikeR

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  83. wii repairs Says:

    Hi, I just thought I would post a comment and inform you that your website layout is really screwed up on the Firefox browser. Seems to work fine in IE however. Anyways keep up the great work.

  84. Uttoran Sen Says:

    those are some great tips, however with time some things change and i guess a few of those tips has to be changed now for example the email is as good as gmail now :)

  85. Ryan Stevens Says:

    Very informative article. I’ve found your blog via Google and I’m really happy about the information you provide in your posts. Btw your sites layout is really broken on the Chrome browser. Would be great if you could fix that. Anyhow keep up the good work!

  86. Jarrod Says:

    When you mentioned create a help section, did you mean FAQ, Frequently Asked Questions page? That would be a good idea, like if you get a lot of emails asking the same questions, you can suggest adding a page to your site where you provide those questions and your answers to those questions! Great, Great Advice!!!! Keep up the good work!

    Jarrod

  87. Matt Says:

    Whats the problem with a link exchange page?

  88. Keith Rocker Says:

    Really a sweet list.

    Though I might sumup a lot of those simply as

    Use a CMS such as wordpress or Joomla with appropriate plugins. I have used WP for a looong time and I should say I have never regretted it.

  89. IRS Tax Attorney Says:

    Very nice tips. I will apply this tips on our website. Thank you so much.

  90. comaimai Says:

    these are great tips to improve any website no matter the subject or feel
    thanks

    R
    Mapquest Driving Directions

  91. comaimai Says:

    these are great tips to improve any website no matter the subject or feel
    thanks

    R
    Mapquest Driving Directions

  92. Rebbeca Gottron Says:

    Excellent! Usually I in no way examine entire content articles but the way in which you wrote this details is simply incredible and this kept my interest in reading and I enjoyed it. You’ve got got superior writing expertise.

  93. Downloadvyp Says:

    1. Use .htaccess to redirect the non-www version of your website to the www version.

    2. Extend the registration of your domain for at least five years.

    i didn't know about those two .i will definetly do that. this a very good article,thank you.

  94. hollywood-acting Says:

    i love checklists…as they make it easier for me to focus and complete things. thanks!

  95. fence posts Says:

    Great suggestions, although with Point 1, htaccess is Apache only, so for Windows hosted sites, it would not apply, although you can use similar set ups in IIS, for those with shared hosting this is usually not available.

  96. Sharon Says:

    Great tips Thanks

  97. Boot camp Says:

    The above tips are important for a improving the site, even the title and keyword tags are very important..

  98. nofai Says:

    I have been looking for how to do this in the past few month, so confusing , The no-follow thing is making me even more confuse, When see a do-follow blog , should i post my link or not , it is sound like a big thing now , hope google will make my site high soon
    eseeinfo>

  99. mathhelper Says:

    All those tips are great. Also never forget to put emphasis in the golden one: add content frequently

  100. Tammy Says:

    You have wonderful tips on improving a website. Unfortunately, I have iframes on my site but that seems to be the only way to implement google ads without altering code and breaking rules. Thanks for sharing your tips!

  101. SEO Specialist Says:

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  108. Zeltlager Says:

    thx for this list. very nice.

  109. Cabaran SEO Says:

    There are so many things that I can do to improve my blog. I only applied some of this tips, I should applied all of it. Thans for this great article :-D

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  119. Eddie Says:

    I am quite confused about the 30th point… "If you have a link exchange page, get rid of it!" Does this include getting rid of 'BlogRolls' as blogrolls can also be used for link exchange purposes?

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  130. SubmitYOURArticle Says:

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  133. Malik Says:

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  134. Liz Says:

    Thanks for the comprehensive list of items. I especially liked #26 and #27 :-)

  135. Gary - Share Dealing Says:

    Many webmasters forget to correctly use the alt tag for their images. It takes little time and can get you high up in the image serps on Google.

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  137. chin Says:

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  138. patrick Says:

    now I just need to use these tips. many thanks

  139. ajbob Says:

    Thanks for amazing checklist.

    16. Add at least one picture to every page of your website.

    Yes, It is the art of blogging.
    I always use this choice.

  140. Bill sawyers Says:

    I'm new to this web site thing so I could do a few things my self.
    Thanks for the tips. From a simple children author of Concord, Ca.
    But, I need to do a lot to both my sites.

  141. Lusputil Says:

    I complete of 80% of all way.
    But I don't seen success yet.
    Some way may be hard to done like
    "43. Add your analytics code to every page of your website."
    How can I do it?
    I'm so try.

  142. linxiong Says:

    Some way may be hard to done like
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    How can I do it?
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    This is a fabulous list, very concise. Thanks for sharing.

  145. Andrew Pollock Says:

    Do three of these things per day for three days. After thirteen days you will have it all done (except for weekly content additions).

  146. Web Page Designer Says:

    Thanks for these great tips Tyler,

    Here's a few more tips you can add:
    50. Twitter this post to share these with others!
    51. Create a Facebook fan page for your website.
    52. Create a Twitter account for your website.

    Thanks,
    Trish

  147. Psychologist Perth Says:

    I don't agree with all of these, but most are very helpful. Thanks for sharing.

  148. spirit wear Says:

    It was a beneficial workout for me to go through your webpage

  149. Fridge Mechanic Says:

    Thanks for these tips! Very helpful.

  150. seo sheffield Says:

    I am hoping the same best work from you in the future as well

  151. joseph pablo Says:

    this is really great info overall, just wanted to comment here to tell you that

  152. cheap41aptopbattery Says:

    to the U.S., the other two are still being detained3 Americans have not previously p

  153. edz Says:

    Nice tips. It will be useful and helpful then. Very Cool!

  154. Marketing strategy Says:

    50. Use RSS to spread your content around and get links

  155. Rims Financing Says:

    I gained a lot of information reading your post. I really loved it. I'll visit your site more often to keep up.

  156. Gordian Hense Says:

    Hi, I have some further tips:
    1. Get rid of any not needed code in your websites (e.g. Comments)
    2. Reduce size of each page to a minimum.
    3. GZIP your pages.

  157. AndyAtCheapSEO Says:

    Have you tested the tip for renewing your domain registration for five years. I have seen reputable SEO experts disagree with this based on what Google says, but of course there is no substitute for actual testing.

  158. bored gamer Says:

    Hey tyler thanks for those 50 tips, Im new to web devlopment so the fact that you have take out time to help people like me is fantastic!

  159. website builder Says:

    Hi,
    My name is Adam. I live in Aberdeen, These are awesome tips to improve a website. Thanks a lot for the tips :)

  160. Raph Says:

    Moreover, when linking to an internal page of a full-flash website, the only solution is to give a link to the home, then instructions to get to that page : frustrating, isn't it?
    For me, it's often a show-stopper for seriousness of a website…

  161. Cardgameshop Says:

    So, what it all comes down to is this:
    Wake up… it's not 1999 anymore!

  162. Treadmill Traci Says:

    Awesome, lots of stuff i would not have thought of. However, #28; i heard META tags are no longer needed since the crawlers pick up on keywords from the titles and the content and they don't even pay attention to the META tags. In fact, i heard you can be penalized for using them, or maybe it was over using them. I'm not sure. Do you know the most recent facts on that?

  163. elaina Says:

    I had to laugh about extending the registration for 5 years. It seems like silly advice, but I've actually had a couple sites expire on me, which resulted in quite a few disappointed visitors! If it's a site you care about, definitely go with the extended registration.

  164. Aleks Says:

    Hello!

    How bad are 301307 redirects? They are shown as yellow in 404 checker. So I'm wondering, having 3-4 of those on site are okay, or we can get slight penalty?

    Best,
    Aleks

  165. oglasi posao Says:

    I feel like you could probably teach a class on how to make a great blog.

  166. Tyler Says:

    Thanks, I appreciate the compliment!

  167. Tyler Says:

    @linxiong – Are you using WordPress or another platform?

  168. Tyler Says:

    @Treadmill Traci – META keywords don't really matter. However, META descriptions can be displayed under your SERP listings, so it can be helpful to write ones that will attract a searcher's click.

  169. Tyler Says:

    @bored gamer – You're welcome. Glad you found the list to be helpful!

  170. cheap floor lamps Says:

    Wow! What a great list! "If you have a link exchange page, get rid of it!' THAT ONE AMUSED ME…

  171. Kelvin Says:

    Nice tips. I am suppose to follow all these tips forever as it will obviously help to make my website more interactive, user friendly and beautiful. And also I have go through your website for these tips when I was building a website as it has helped me a lot.

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