Today Yahoo! launched their all new Yahoo! Search, claiming to make results more presonally relevant. According to Yahoo!, they have been soft testing their new engine with a percentage of users. Yahoo! claims that their new search is designed to help users find and explore their interests better by enhancing user experiences.
In addition to the newly launched Yahoo! search, there have been quite a few surprises occurring with Yahoo! over the last few months. The first big was their newly launched Yahoo! homepage. If it’s been awhile since you’ve been to Yahoo!, you might want to check it out. You can now use apps to view your favorite sites from the comfort of the Yahoo! homepage.
Other recent improvements include a new and enhanced version of their Yahoo! Mail, as well as higher quality video calling features in Yahoo! Messenger. Lastly, Yahoo! has a new suite of mobile features worth checking out as well. All in all, things are looking pretty good for Yahoo! At least I can say that they’re actively trying. And you know what, I think they are doing quite well. I actually enjoy visiting Yahoo! again. That’s something I couldn’t say just a year ago. Much has changed, and I hope they continue moving in a forward direction.
What are your thoughts? Do you think Yahoo! will succeed in the long term, or will they eventually become a dot Com failure? I’d really hate to see Yahoo! go, would it matter to you though? Share your thoughts below.