It appears that Google is taking a stab at trying to keep people interested in using their personalized iGoogle page. Google just introduced social gadgets for iGoogle. Google now has the aim to make things easier for users by allowing quick access to some of the more popular sites on the Web such as YouTube.
Earlier last month I wrote a post about the new Yahoo! Homepage. I have to say that I am a little disappointed in Google. I don’t think it would be too difficult to beef up iGoogle. I really think Google is going to have to be careful because Yahoo!’s personalized homepage looks killer.
While I do believe that Yahoo! did their update much too late, at least they did it. Right now, Twitter, FaceBook, and FriendFeed are the trend. With the new Social Gadgets for iGoogle, you can’t even add FaceBook because they use their own API technology.
While Google may be the number one search engine, I think they might want to start raising some concern to their competition. It would very easy to keep the competition below water, but it almost seems like Google is purposely allowing other companies to get close.
In my opinion, the common Internet user is attracted to things that look simple to use and look nice. Google does have a simple to use feel to it, but iGoogle is very clunky and cumbersome. Compare the two yourself and ask yourself which one you’d make your homepage if you were a new Internet user. I know for a fact I would use Yahoo! and in many cases I am starting to use them more and more.
One of the few things left that keep me from switching back is email. Yahoo! Mail is terrible. Gmail, hands down, is the best web based email service on the Web. Aside from Yahoo! lacking in email, they sure do have some cool stuff. But, so does Google. The difference though is that Yahoo! lets everyone know about the services they provide. With Google, users can go years before they discover Google Reader, and other Google services.