Tips for Maintaining a Positive Online Reputation
As a growing number of consumers turn to the internet for their shopping needs, the importance of reputation management is at an all time high. Before people buy from an online company, they tend to conduct research on the business. When they search for information on your company, do you know what comes up in the search results?
That’s why you should be conducting a vanity search on a regular basis. By searching for your company’s name, you can keep track of what potential customers are finding when they research your business.
So, what should you do if negative search results are attached to your name? Here are a few ways you can maintain a positive online reputation.
- Use Article and Press Release Directories- Articles and press releases provide great avenues for increasing your brand exposure. By regularly publishing content on these sites, you give yourself a better chance of flushing away the negative search results. Articles, and particularly press releases, tend to rank very well because the search engines crave fresh, relevant content. Devote time to consistently publishing quality content on these sites, and you’ll start to take control of your online reputation.
- Create Social Networking Accounts- Not only are social networking sites a great way to connect with your target audience, they also can be used to push down negative search results. If you create profiles on sites like Twitter, LinkedIn, Facebook, Digg, and Myspace, you’ll be able to influence what search users see when they search for your name. However, it’s important that you create useful profiles as your potential customers will be viewing these pages.
- Guest Blog- One of the best ways to establish your authority and attract new readers is to be a guest contributor on top blogs in your industry. By guest blogging on popular blogs, your posts will rank very well for your name. Additionally, you’ll receive free, high quality links to your site. If you’re a regular reader and commentator on a certain blog, ask the author if you can write a guest post. Many times, they’ll be more than happy to have a guest contribute unique content.
The main thing you must remember about online reputation management is that it requires devotion. Staying atop the search results is difficult, but if you constantly provide great content, you’ll control the SERPs. Treat reputation management as an important part of your internet marketing strategy.