If you’re familiar with making money online, you probably know that there are varying levels of quality when it comes to content. What you may not have considered is how the different types of content may affect your strategy – both in the short term and the long term. With that in mind, here’s a quick look at some of the different levels of content you can use and the pros and cons of each one.
Whether it’s generated by some complex Markov chain algorithm, scraping or some other method, this type of content is at the bottom of the pile.
Pros – This type of content is cheap to buy or even create on your own. You can quickly fill up a lot of pages with content that has your keywords.
Cons – While content of this level may or may not fool the search engine robots, if it comes to a human readability test, it’s probably going to fail hard, which means it will potentially become useless.
Whether you pay someone (typically rates from $0.005/word to $0.02/word) you can rewrite other content to get something similar but different enough to fool the search engines.
Pros – These are relatively inexpensive and since they’re rewritten by humans, they should be a lot more readable than content just randomly generated.
Cons – The problem with this type of content is even though it’s rewritten and unique from all the other content on the web, since it’s based on another article, it’s not THAT original. So, it may pass filters human and robot, but will it engage readers and keep them on your site?
Decent Original Content
This type of content is available at around $0.01/word. If you think about it, it may sound like a great deal, but there are things to consider.
Pros – This is cheap content that’s better than rewrites and auto-generated.
Cons – The phrase “you get what you pay for…” comes to mind. Sometimes you can get lucky, but at this price it’s a gamble.
Good Original Content
This content can be bought at prices ranging from $0.02/word to $0.04/word. While it seems expensive, when you think about the long term, it’s not.
Pros – This content is usually good at engaging your readers and keep them coming back to your site for more.
Cons – This type of content is expensive. If it pays for itself by increasing traffic or conversions, though, it’s worth it.
Excellent Original Content
If you’re paying over $0.04/word, you should be getting some really great content. Some writers charge a LOT more than this rate, but their content is worth it.
Pros – This type of content is usually great at attracting readers and links – all naturally.
Cons – This content is the most expensive, but you have to spend money to make money.
There you go. Next time you think about buying or creating content, don’t automatically go for the cheapest option possible. There may be times you want to do that, but there are other benefits in spending a little more for good quality content.