Generally speaking, humans don’t like change. We tend to get stuck in our routines, and when things break schedule, frustration often ensues. People despise change so much that they will often hang on to their old ways even when newer techniques come about that are much more efficient. In fact, an entire niche exists for consultants who companies hire to come in and help enable employees to deal with major corporate changes such as the introduction of new software.
And when it comes to SEO, it’s no different. In all of my dealings with people in the SEO sector, I’ve found that SEO guys fall into two major groups:
- Those who are constantly changing what they do to try and keep up with what Google’s doing.
- Those who are still doing what they were doing 5 years ago, hoping they’ll see improved rankings.
Group 2 is who I’d like to focus on. This group is suffering for a couple of reasons. First of all, their inability to change is stifling their rankings…that’s obvious. However, there’s more to it than that. What they don’t realize is how much time they are wasting doing things that may not necessarily hurt their rankings, but instead are just sucking up their time. That said, I’ve come up with a list of outdated SEO techniques that it’s time to just give up already.
- Keyword density—I still have clients coming to me saying they need articles with a certain keyword density. Really? Look, overuse of keywords will do nothing but piss search engines off. Not to mention, it makes articles useless and unreadable. The best way to go about content production is to choose a topic and write on it. Don’t worry about the keywords!
- News-less press releases—With article marketing dying out, some people are still submitting press releases on a weekly basis to the various press release sites online. These releases have no real value because, let’s be honest, who really has that many newsworthy events going on at their company? These links are as useless as the content.
- Content spinning—There was a time when you could write one blog post, run it through spinning software, and send it out to a million different places for links. Well, you can still do that, but it will get you penalized in the rankings. Keep your content unique. And while you are at it, refuse the urge to submit one piece of content to multiple article directories.
- Keywords meta tag—Will it hurt you? No. But it’s a waste of time. The search engines don’t read them. Period. So why do people still insist on wasting time and going in to change them? Lack of efficiency.
Have I left anything off the list? Anything you disagree with? Comment…