How to Spin an Old Blog Post into Article Marketing Gold
I’m a believer in getting as much from your old content as possible. I routinely read through old blog posts I’ve written to see if they warrant a follow up post or to find ideas in the comments for a completely new post. This helps me get more mileage from every piece of content I write.
Another way to get more from your old blog posts is to spin them into new articles for article marketing purposes. I still believe article marketing is a great way to increase your search engine presence, build more backlinks, and to position yourself as an expert in your industry. But, of course, you need content to be an effective article marketer. That’s where your old blog posts come in handy.
Here are 4 simple steps to take when spinning an old blog post into a new article.
- Find an older post that performed well—Since your articles will be targeting the same basic audience as your blog, you should try to find older posts that were popular with your readers. Look for posts that attracted a lot of comments and got a decent amount of ReTweets. This ensures you’ll write an article that readers will be interested in.
- Create an outline based on the post—The biggest mistake you can make when spinning an old blog post is to rewrite it a line at a time. Sure, this will help you avoid duplicate content, but it will likely turn into a second-rate version of the original post. Instead of taking this approach, I recommend making an outline based on the old post. Write down the main points of the old post, add any new points you can think of, and create an outline for a new article. Try switching up the format to make sure it’s completely different from the original (for example, turn a list post into a how to article).
- Write according to the outline, not the old post—Once you’ve created an outline, stick to it. Just go ahead and close out the old blog post altogether so you don’t feel compelled to make your new version so similar to the old post. This way, your new article will have a life of its own, even though it’s based on an old piece of content.
- Double check to ensure there’s no duplicate copy—If you’ve followed these steps precisely, you shouldn’t have any issues with duplicate content. However, it’s better to be safe than sorry, so feel free to double check your new content with Copyscape or another duplicate content tool.
Have you ever spun an old blog post into an article for marketing? How did you do it? Share your best tips by leaving a comment.
March 15th, 2010 at 9:09 am
It can also be worthwhile to combine a few similar blog posts to make a more comprehensive article. Comment quotes and poll results can be included if they pertain to the article being written.
March 24th, 2010 at 8:12 pm
My new posts are not doing a great job for now, but I do remember a post that worked really well, I hope I will be spinning it into a new one soon with the help of your tips…
April 7th, 2010 at 9:35 am
The other idea is to use a few most interesting parts (quotes ) from your old article and write a new summary type article with a link to the old post.
With a strategy like this:
you won't be needed to rewrite your old article;
you will bring the visitors to check out your old post;
you will have a short new article for google.
May 21st, 2010 at 4:01 am
My first thought, Adam, as a university marketing lecturer, is that until our colleges come to grips with the New Realities of marketing and communication, then we will continue to send “old school” people into the workplace.
Change will be stymied: management will continue to think they can control their environments by throwing money [and perhaps words]. But it is hard to “get it,” i.e., that Actions will always speak louder than words.
I “love” to hear that companies are wasting time thinking about WHO should handle “social media” instead of just doing it.
May 21st, 2010 at 5:32 pm
What a great blog. Glad to see that it is so popular.
May 27th, 2010 at 4:26 pm
My new posts are not doing a great job for now, but I do remember a post that worked really well, I hope I will be spinning it into a new one soon with the help of your tips.
Thanks for sharing us.
June 11th, 2010 at 11:08 am
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June 11th, 2010 at 4:04 pm
I think that, I “love” to hear that companies are wasting time thinking about WHO should handle “social media” instead of just doing it.
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March 30th, 2011 at 8:00 am
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May 23rd, 2011 at 9:21 pm
I've been using the best spinner in spinning articles. But thanks to the tips.
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I actually use the best spinner software in spinning articles for blog posting.
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June 9th, 2011 at 9:16 pm
Thanks for sharing these 4 simple steps in spinning an old blog post into a new article.
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July 1st, 2011 at 5:00 am
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July 6th, 2011 at 2:47 am
You would always trust the first content or the first one that you had write if you are a writer. It is because this is the start of your over whelming thoughts.
It could be the base of ideas for your next writings.
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July 21st, 2011 at 4:35 am
May I suggest an easy method that has always worked for me? Keep track of current events and trends and when you find something that relates to one of your old blog post write a new article about the current item and append a short, original abstract of your old post and link to it. I've found this to really help revise traffic to long forgotten posts.
July 22nd, 2011 at 5:55 am
Really appreciate this post. It’s hard to sort the good from the bad sometimes, but I think you’ve nailed it!
July 24th, 2011 at 5:29 am
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