How To Research and Target Keywords For Search Engine Marketing (Part Two)

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In my previous article about teaching how to research and target keywords, I explained about the importance of targeting keywords that generate qualified traffic. Now that you have an understanding of why it’s important to rank for relevant keywords as opposed to focusing on scoring tons of traffic, let’s take a closer look at two programs offered by Google that can help you drill down and find keywords that you can rank for on your site.

Keep in mind, it’s important for you to have some kind of web publishing system on your site, such as a blog, and someone who is able to write and publish content on it. For more details about this, I suggest reading my article that explains why a blog is important for SEO. That said, the two programs that we’ll take a closer look at are called Google AdWords Keyword Tool and Google Wonder Wheel.

As mentioned prior, the Google Wonder Wheel an amazing and free service that allows you to easily drill down into discovering relevant longtail keywords based off very popular and competitive ones. It’s handy to use this program so that you can gather a list of keywords that will potentially be used.

The next program, Google AdWords Keyword Tool, is used to further research the list of keywords generated from Google Wonder Wheel. Using this program, you can get a general idea of the amount of traffic and level of competition a keyword has.

Using Google AdWords Keyword Tool gives you the ability to screen your preliminary list of keywords so that you can remove ones that prove to be too competitive or receive far less traffic than desired. Also, Google AdWords Keyword Tool works as a micro keyword finder as well. Just like Google Wonder Wheel, you’ll find that the keyword tool does a great job generating relevant keywords as well.

Stay tuned because in the next few days I will continue explaining more about researching and targeting keywords for search engine marketing. Next, I will show you how to study the search results page to determine whether it’s possible to easily rank on it.

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