How To Research and Target Keywords For Search Engine Marketing (Part One)

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Learning how to research and target keywords for search engine marketing is a valuable skill to learn. Ranking for certain keywords and phrases in search engines can deliver more traffic to your site than you can shake a stick at. But also, it isn’t always about the quantity of traffic.

In most cases, it’s about the quality of the traffic. And that is one of the most common things I believe people mistake about SEM and even SEO. In my opinion, I would rather have 100 super qualified visitors to my site per month rather than 10,000 unqualified visitors. That said, of course you can easily rank for many different keywords and phrases; however, if you own a site that sells kitchen appliances in Dallas Texas. Is there really any reason to try to rank for the search term, kitchen appliances in Alaska?

In other words, it’s relatively easy to rank for keywords and phrases that yield a lot of traffic. But, this is useless traffic that only puts a burden on your server and consumes your bandwidth. Not only is this traffic not going to convert, but eventually search engines will catch on to the misuse of keyword targeting and derank the listings and possibly the entire site.

The best thing a site owner can do is pick out relevant keywords and phrases that will deliver high quality traffic and qualified leads towards conversion or call to action. With that, here is a simple process you can follow that will help you drill down towards finding keywords that’ll work for you.

The first thing I do is write down ten primary keywords, such as: Cars, Doctor, Computer, House, Keyboard, Bed, Door, Plants, etc. Once I have a list of primary keywords that are relevant to the topic of my site, I then start researching sub-topics, or as many people call it, Longtail Keyword Phrases. There’s quite a few programs that can help you do this. One is a program I have been using for a couple years called Google AdWords Keyword Tool. The other is a newer program, also offered by Google, called Google Wonder Wheel. Using both, will in fact, help you quite a bit.

In my next article I will show you how to use both of these programs to find keywords to use towards targeting qualified traffic to your site. If you haven’t already done so, I suggest subscribing to my RSS feed so that you won’t miss my next article. Also, I suggest subscribing to the main RSS Feed so that you don’t miss articles written by my fellow writers here on SEOHosting.com.

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