Comments on: Giving Your Testimonials More Credibility

By: When to Use Video on Your Website

When to Use Video on Your Website — Thu, 25 Feb 2010 16:20:17 +0000

[...] new life to your testimonials—In the past, I’ve talked about ways to give your testimonials more credibility. Sure, written testimonials are good, but video testimonials are even more believable. They don’t [...]

By: Top 5 Reasons Long Hypnotic Sales Copy Works

Top 5 Reasons Long Hypnotic Sales Copy Works — Mon, 01 Feb 2010 16:35:14 +0000

[...] It uses testimonials to back the story up—The hypnotic copywriter doesn’t just force you to take their word for it, they use testimonials to back their story up. And they have a spectacular knack for placing these testimonials in the copy right when you’re about to say “Wait a minute. This sounds too good to be true.” Check out these tips for giving your testimonials more credibility. [...]

By: The Anatomy of a Website: Which Pages Should Be on Your Website?

The Anatomy of a Website: Which Pages Should Be on Your Website? — Mon, 09 Nov 2009 12:24:56 +0000

[...] Testimonials—This is another page you don’t always see on websites. Look, new visitors to your website aren’t going to trust you right away. Of course, you’re going to claim your products and services are great; ever company does. Testimonials give skeptical visitors an unbiased recommendation of your company from people just like them. Read my post on giving your testimonials more credibility. [...]

By: Gerald Weber

Gerald Weber — Tue, 13 Oct 2009 23:22:56 +0000

Meh, I actually like the way your testimonials are on your page and agree that putting an actual link does make the testimonial look very solid. I guess personally I just don’t want to put an easily accessible list of my clients along w/ their contact info on my site. Different strokes for different folks I suppose.;-)

By: Eric Brantner

Eric Brantner — Sat, 10 Oct 2009 18:16:33 +0000

Gerald,

I see your point, and I would never add a link to the testimonial without the customer’s permission. While I understand your concerns, at the same time, it could be beneficial to have the link there. For instance, on my new website, I have a few testimonials from my clients (including you), and I link to their site. Now, let’s say someone comes to my website looking for website copywriting services. At the same time, they could need internet marketing or web design services, and they could go to one of the links in my testimonials.

By: Gerald Weber

Gerald Weber — Sat, 10 Oct 2009 15:52:08 +0000

Eric,

I like all these ideas but I’m concerned about putting a link in such a manner that people can contact my customers. It’s not that I don’t think customers will say great things about me because they will but there are some people that may abuse this. i.e. my competitors.

Also in the spirit of professionalism I don’t want my customers to receive a bunch of inquiries about me as this could get annoying for the customer.

Maybe I’m just being over paranoid.

By: Why You Should Study Testimonials and Complaints Before Writing Your Copy

Why You Should Study Testimonials and Complaints Before Writing Your Copy — Thu, 10 Sep 2009 12:11:13 +0000

[...] the past, I’ve talked quite a bit about how important testimonials are for building your credibility and establishing you as an expert in your industry. But today I want to talk about the other [...]