The Common Sense Approach To Keyword Targeting and Search Engine Marketing
In the past few years that I have spent blogging and chasing search engine traffic I have come to realize that it’s very hard to put your finger on traffic prediction and keyword targeting. Over the years I have managed to rank #1 for keywords I thought would have killed my server, and then get bombed traffic from page 2 keyword results that I would have never of guessed in a million years had traffic.
There’s an array of different applications and programs that help you fish for the right keywords to target. But all in all these programs –the ones that work– more less act as a guide. Nothing is certain, and results are never guaranteed. I think partly why some people are not successful with these programs is that they depend on the application to tell them what to do.
See this video for a visual example:
The better approach to take is to “question everything.” If a keyword ranking tool suggests that the keyword phrase “concrete rebar suppliers” is a hot keyword to chase, you should immediately question why? Why does the program indicate that this keyword phrase has traffic? Why should I invest my time, money, and effort into targeting this keyword phrase? What elements make this keyword phrase a potential candidate for a successful keyword targeting campaign? In other words, you should take it upon yourself to study and research this phrase and come to your own conclusion on what to expect prior to moving forward.
The other aspect that I have learned is that people search for practical things. It seems like many Internet marketers assume that these keywords are too competitive. Or, they don’t even consider them because they are too obvious. In other words, the idea of targeting a keyword phrase such as “Cinnamon Toast Crunch” doesn’t come across the minds of many people. It didn’t come across my mind either until software showed me that I was landing quite a few impressions for that exact keyword phrase.
So basically what I am trying to communicate to you is that it is great to use software to help you find keywords. But software will never replace the human mind. And software is always based on rules. Our brain is capable of thinking outside of rules and making the choice to either bend or break them. Our minds are also capable of questioning and solving mysteries. Such as why are people searching Google for Cinnamon Toast Crunch? What are they really looking for? Perhaps that’s a bleed off for Cinnamon Toast Crunch ingredients, Cinnamon Toast Crunch nutritional information, does Cinnamon Toast Crunch have wheat, Cinnamon Toast Crunch recipe, or what I think… Cinnamon Toast Crunch coupons!
The long story short: Keywords are everywhere and they come packed with potential traffic. Spend some time thinking about things that you have personally searched for yourself. Ask yourself if you think other people have searched for the same thing? Were you happy with the results? If not, then could you make a better web page? If so, then most likely you will achieve superior ranking for that term.
The last set of “If and Then’s” and “How Much and How Can’s” for people like myself include: If I build a webpage that targets this particular keyword phrase and assuming I achieve superior ranking which delivers traffic, then will this be profitable for me? How can I earn money from the traffic? Can I use Google AdSense? If so, then how much can I expect to receive per click? Are their affiliate programs that I can join? If so, then how much do they pay? What is the average conversion rate? Does the product really work? How does Google feel about this product? So again, software can only go so far. Ultimately, it’s up to you to use common sense with targeting keywords and –for people such as myself– choosing the right ones that will likely yield a profit.