What You Should Know About Google’s Disavow Links Tool

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It’s safe to say that most of us have a classic love-hate relationship with Google. On one hand, the behemoth search engine is our lifeline for internet traffic. On the other hand, it’s constantly changing, and over the last few years it hasn’t exactly made search engine optimization easy. The Panda and Penguin updates have SEO practitioners reeling as they see their old link building tactics becoming useless (and in many cases, harmful)… which leaves many of us wondering what to do next.

But recently, Google has done something to make our lives a little easier. They’ve given us a little early Christmas present, and I’m here to tell you how to use it and why you should be thankful for it.

The Bad Link Problem

In April of this year, Google made an algorithm update that may have affected most of your websites. This Penguin update began penalizing sites for links of low quality. Well, if you are one of those who once subscribed to the “get as many links as you can”  philosophy, odds are you have at least a few links out there pointing back to you from websites that Google has now deemed to be spammy. The result? Lowered rankings.

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5 Ways to Use Your eBook

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People write eBooks for a variety of reasons. Some write them because they have an idea they need to get off their chests. Others write them because they dream of one day being a famous author (good luck). Whatever your reason for writing, if you’re like most people, you will end up with a finished product that just sits in your files somewhere, serving no real purpose.

Why? Is it that your eBook offers no real value? Not necessarily. I’d venture to say that plenty of good eBooks never get read. In fact, I have two of them sitting in my Dropbox right now. I think what happens to most people is they put the time in to writing their eBook, but have no real plan for how to use it. So it just sits.

With that in mind, I’ve come up with a brief list of 5 ways you can put that eBook that’s sitting there gathering dust to good use.

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The 4 Things You Need to Have in Your Landing Page Copy to Get Leads

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Getting leads from your landing page requires having well-written copy that grabs the visitor’s attention immediately, earns their trust, and motivates them to take action. Over the years, I’ve written more landing pages than I can count, and I’ve learned a lot along the way.

The most important thing I’ve learned is that effective landing page copy typically has 4 essential elements:

 

  1. Short, benefit-driven headline—The headline is the first thing someone will see when they arrive on your landing page. This is your one and only chance to reel them in. Your headline has to grab the visitor’s attention immediately and entice them to keep reading. It should be short and benefit-driven. I highly recommend testing out different headlines to see which works best. Continue reading
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5 Instagram Mistakes to Avoid

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Recently, I discussed some of the reasons your business should be on Instagram and some of the different ways you can use Instagram to market your business. Hopefully, you’ve at least started to give some serious thought to using Instagram for your business. Today, I want to further help you get the most out of this opportunity by highlighting some of the major mistakes you should avoid on Instagram.

The most common Instagram mistakes businesses make are as follows:

 

  1. Rapidly uploading tons of photos at once—There’s nothing wrong with taking a few photos and uploading them to Instagram the same day. However, you have to be careful that you don’t clog your follower’s feeds by suddenly uploading 20 pictures in the span of 5 minutes. Instagram isn’t like Twitter where the conversation is moving at a quick pace. It’s better to space out your updates a little bit. Continue reading
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6 Reasons to Give Your EBook Away for Free

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It’s hard to argue against the fact that the internet has “put power in the hands of the people,” so to speak. There are countless things we used to rely on specialists to do that we can now do all on our own…thanks to information we find online, as well as the ease of sharing Web 2.0 has created. Take the music industry, for example. The days of giant corporate record companies are quickly fading. Now young upstarts can record their own albums (literally…with tools they can download online), promote them online, and sell them digitally. Suddenly relying on a record company who take a big chunk of the profits (with odds mirroring that of the lottery in respect to getting signed to a deal) doesn’t make much sense.

Along those same lines, becoming an author has changed too. It’s possible that the days of receiving piles of rejection letters may soon be over too. Instead, any average Joe can write a book and sell it online digitally in eBook format. And if you have the itch to get your book idea out there, this might be a viable option for you.

However, let’s not jump too far ahead of ourselves here. Most people who put their eBooks out there won’t see a dime off of it. The reality of it is that it takes a lot of hard work to generate enough buzz to make a profit off of your words. In fact, you might want to rethink the idea of your eBook altogether. Instead of trying to make money off of it, perhaps you should use it as a marketing tool to draw people in and make money off of related business products or services.

That’s right. I’m saying you should…GIVE YOUR EBOOK AWAY FOR FREE!

Now, I know you’re probably cringing at the idea. All of your heart and soul, poured out onto paper for what? To give away and get no credit for? Well, not exactly. But there are plenty of good reasons you should give it out on your site for free, such as…

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