Generally speaking, humans don’t like change. We tend to get stuck in our routines, and when things break schedule, frustration often ensues. People despise change so much that they will often hang on to their old ways even when newer techniques come about that are much more efficient. In fact, an entire niche exists for consultants who companies hire to come in and help enable employees to deal with major corporate changes such as the introduction of new software.
And when it comes to SEO, it’s no different. In all of my dealings with people in the SEO sector, I’ve found that SEO guys fall into two major groups:
- Those who are constantly changing what they do to try and keep up with what Google’s doing.
- Those who are still doing what they were doing 5 years ago, hoping they’ll see improved rankings.
Group 2 is who I’d like to focus on. This group is suffering for a couple of reasons. First of all, their inability to change is stifling their rankings…that’s obvious. However, there’s more to it than that. What they don’t realize is how much time they are wasting doing things that may not necessarily hurt their rankings, but instead are just sucking up their time. That said, I’ve come up with a list of outdated SEO techniques that it’s time to just give up already.
People write eBooks for a variety of reasons. Some write them because they have an idea they need to get off their chests. Others write them because they dream of one day being a famous author (good luck). Whatever your reason for writing, if you’re like most people, you will end up with a finished product that just sits in your files somewhere, serving no real purpose.
Why? Is it that your eBook offers no real value? Not necessarily. I’d venture to say that plenty of good eBooks never get read. In fact, I have two of them sitting in my Dropbox right now. I think what happens to most people is they put the time in to writing their eBook, but have no real plan for how to use it. So it just sits.
With that in mind, I’ve come up with a brief list of 5 ways you can put that eBook that’s sitting there gathering dust to good use.
Getting leads from your landing page requires having well-written copy that grabs the visitor’s attention immediately, earns their trust, and motivates them to take action. Over the years, I’ve written more landing pages than I can count, and I’ve learned a lot along the way.
The most important thing I’ve learned is that effective landing page copy typically has 4 essential elements:
- Short, benefit-driven headline—The headline is the first thing someone will see when they arrive on your landing page. This is your one and only chance to reel them in. Your headline has to grab the visitor’s attention immediately and entice them to keep reading. It should be short and benefit-driven. I highly recommend testing out different headlines to see which works best. Continue reading