Every year, we hear about the death of email. Marketers are dramatic like that. Something new comes up (social media marketing, mobile marketing, etc.), and they claim that something old has died as a result. We’ve been hearing about the death of email marketing for a while now, but I’m here to tell you it’s all a load of crap.
Email marketing is alive and well, thank you very much. Has it changed? Sure, but marketers are still seeing huge ROI on effectively managed email marketing campaigns.
Now, I know you might be skeptical. That’s why, rather than trying to put together some big argument of my own on why email marketing is still worth your time, I’m just going to present these 7 statistics and let them speak for themselves.
1. Checking email is by far the most popular activity engaged in by tablet users while watching television, according to Nielsen.
What’s one of the most important things you need to run an email marketing campaign? Recipients for your emails! If you don’t have anybody to send your emails to, well, you can’t exactly run an email marketing campaign now can you?
So, that leads to the next question: How can you build a list of subscribers to send your emails to? You really have two options:
- You can build your own opt-in email list through a variety of tactics
- You can buy a list of email addresses from a vendor
A lot of people choose option #2. Why? Because it’s a lot faster and easier than building an email list from scratch. But guess what? Buying an email list is terrible idea. It’s a bad idea that can kill your email marketing efforts.
Why shouldn’t you buy your email list?
There’s no doubt about it. When it comes to business blogging, the key is to produce quality content on a consistent basis. That means you set a schedule for posting and you stick to it. The constant flow of fresh content will:
- Increase the likelihood of getting ranked in search engines, as they continue to put more emphasis on useful, fresh content.
- Grow your readership. After all, no one likes a blog with infrequent posts.
- Get you noticed, as the more quality content you put out, the greater the chances that your content will get shared and spread to new audiences.
But that being said, I fully realize that this is easier said than done. When you are blogging weekly, or even daily, the day is bound to come where you find yourself staring at your computer thinking, “what the heck could I possibly tell these people that hasn’t been said a million times over?”
Don’t worry, you’re not alone. It happens to the best of us. When you visit that well over and over, eventually it has to run dry. But don’t fret, rain is on its way. Here are a few tips to get your mind pumping with fresh ideas in this new year.