The Biggest Reasons You Shouldn’t Buy Your Email List

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What’s one of the most important things you need to run an email marketing campaign? Recipients for your emails! If you don’t have anybody to send your emails to, well, you can’t exactly run an email marketing campaign now can you?

So, that leads to the next question: How can you build a list of subscribers to send your emails to? You really have two options:

 

  1. You can build your own opt-in email list through a variety of tactics
  2. You can buy a list of email addresses from a vendor

 

A lot of people choose option #2. Why? Because it’s a lot faster and easier than building an email list from scratch. But guess what? Buying an email list is terrible idea. It’s a bad idea that can kill your email marketing efforts.

Why shouldn’t you buy your email list?

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Can Your Website Handle a Spike in Traffic?

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Remember when people cared about Digg? I know, it’s been a while, but back when Digg was at its height, there was a phenomenon known as the Digg Effect. The Digg Effect occurred whenever a site would hit the front page of Digg, sending tons of traffic to the site and causing the servers to crash. Simply put, most websites just weren’t able to handle the traffic that came with hitting the front page of Digg, and as a result, marketers and site owners would end up missing out on opportunities to cash in on their content going viral.

While Digg might not get much love anymore, the Digg Effect is still very much a real thing. These days, content goes viral through Twitter ReTweets and Facebook shares or on sites like ReddIt. And just like back in Digg’s glory days, many websites still struggle to stay up when they have content that goes viral.

With all this in mind, it’s important to take a look at your own website. If you’re trying to drive traffic to your website, it’s important to make sure your website can actually handle that traffic if your marketing efforts are successful. If your website can’t handle a spike in traffic, you will:

 

  • Disappoint visitors
  • Lose visitors as many won’t come back if your website is down
  • Fail to enjoy the benefits that can come with viral marketing success
  • Look unprofessional in the eyes of your audience

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What to Do When the Blogging Well Runs Dry

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There’s no doubt about it. When it comes to business blogging, the key is to produce quality content on a consistent basis. That means you set a schedule for posting and you stick to it. The constant flow of fresh content will:

  • Increase the likelihood of getting ranked in search engines, as they continue to put more emphasis on useful, fresh content.
  • Grow your readership. After all, no one likes a blog with infrequent posts.
  • Get you noticed, as the more quality content you put out, the greater the chances that your content will get shared and spread to new audiences.

But that being said, I fully realize that this is easier said than done. When you are blogging weekly, or even daily, the day is bound to come where you find yourself staring at your computer thinking, “what the heck could I possibly tell these people that hasn’t been said a million times over?”

Don’t worry, you’re not alone. It happens to the best of us. When you visit that well over and over, eventually it has to run dry. But don’t fret, rain is on its way. Here are a few tips to get your mind pumping with fresh ideas in this new year.

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Are You Wasting Too Much Time On Social Media Marketing?

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Did you know the average user spends almost 7 hours every month on Facebook? The average tumblr and Pinterest users devote 1.5 hours a month to each of those sites. All told, we each spend about 7 hours a month on various social networking platforms.
As a marketer, it can become very easy for us to spend too much time on social networking and social media marketing. More specifically, it can become very easy for us to not use our time efficiently.
Admit it, you’ve wasted time doing things on Facebook and Twitter that had nothing to do with your overall marketing goals. That’s time you could have spent doing social media tasks that could have contributed to your marketing goals or doing something else altogether for your business.
Hey, I’m not pointing the finger at anyone. I get sucked in too. I shudder to think of how many hours I’ve wasted Facebooking, watching stupid YouTube videos, laughing at ridiculous parody Twitter accounts, etc.
But with the new year comes a new resolve to stop wasting time and start getting more from my social media marketing efforts.

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Outdated SEO Techniques to Give Up

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Generally speaking, humans don’t like change. We tend to get stuck in our routines, and when things break schedule, frustration often ensues. People despise change so much that they will often hang on to their old ways even when newer techniques come about that are much more efficient. In fact, an entire niche exists for consultants who companies hire to come in and help enable employees to deal with major corporate changes such as the introduction of new software.

And when it comes to SEO, it’s no different. In all of my dealings with people in the SEO sector, I’ve found that SEO guys fall into two major groups:

  1. Those who are constantly changing what they do to try and keep up with what Google’s doing.
  2. Those who are still doing what they were doing 5 years ago, hoping they’ll see improved rankings.

Group 2 is who I’d like to focus on. This group is suffering for a couple of reasons. First of all, their inability to change is stifling their rankings…that’s obvious. However, there’s more to it than that. What they don’t realize is how much time they are wasting doing things that may not necessarily hurt their rankings, but instead are just sucking up their time. That said, I’ve come up with a list of outdated SEO techniques that it’s time to just give up already.

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