Getting leads from your landing page requires having well-written copy that grabs the visitor’s attention immediately, earns their trust, and motivates them to take action. Over the years, I’ve written more landing pages than I can count, and I’ve learned a lot along the way.
The most important thing I’ve learned is that effective landing page copy typically has 4 essential elements:
- Short, benefit-driven headline—The headline is the first thing someone will see when they arrive on your landing page. This is your one and only chance to reel them in. Your headline has to grab the visitor’s attention immediately and entice them to keep reading. It should be short and benefit-driven. I highly recommend testing out different headlines to see which works best. Read the rest of this entry »
Recently, I discussed some of the reasons your business should be on Instagram and some of the different ways you can use Instagram to market your business. Hopefully, you’ve at least started to give some serious thought to using Instagram for your business. Today, I want to further help you get the most out of this opportunity by highlighting some of the major mistakes you should avoid on Instagram.
The most common Instagram mistakes businesses make are as follows:
- Rapidly uploading tons of photos at once—There’s nothing wrong with taking a few photos and uploading them to Instagram the same day. However, you have to be careful that you don’t clog your follower’s feeds by suddenly uploading 20 pictures in the span of 5 minutes. Instagram isn’t like Twitter where the conversation is moving at a quick pace. It’s better to space out your updates a little bit. Read the rest of this entry »
It’s hard to argue against the fact that the internet has “put power in the hands of the people,” so to speak. There are countless things we used to rely on specialists to do that we can now do all on our own…thanks to information we find online, as well as the ease of sharing Web 2.0 has created. Take the music industry, for example. The days of giant corporate record companies are quickly fading. Now young upstarts can record their own albums (literally…with tools they can download online), promote them online, and sell them digitally. Suddenly relying on a record company who take a big chunk of the profits (with odds mirroring that of the lottery in respect to getting signed to a deal) doesn’t make much sense.
Along those same lines, becoming an author has changed too. It’s possible that the days of receiving piles of rejection letters may soon be over too. Instead, any average Joe can write a book and sell it online digitally in eBook format. And if you have the itch to get your book idea out there, this might be a viable option for you.
However, let’s not jump too far ahead of ourselves here. Most people who put their eBooks out there won’t see a dime off of it. The reality of it is that it takes a lot of hard work to generate enough buzz to make a profit off of your words. In fact, you might want to rethink the idea of your eBook altogether. Instead of trying to make money off of it, perhaps you should use it as a marketing tool to draw people in and make money off of related business products or services.
That’s right. I’m saying you should…GIVE YOUR EBOOK AWAY FOR FREE!
Now, I know you’re probably cringing at the idea. All of your heart and soul, poured out onto paper for what? To give away and get no credit for? Well, not exactly. But there are plenty of good reasons you should give it out on your site for free, such as…
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In the 21st century, it’s crucial that a large portion of your marketing efforts goes towards online avenues. With more and more people turning to the web before making purchase decisions, if you aren’t busy online then you’re going to be left behind. Of course, there are countless ways to use the web to bring in business, so it’s important that you are knowledgeable on different techniques.
One thing you can use to bring in new leads is something called a white paper. Odds are you’ve heard the term thrown around a bit but aren’t exactly sure what they are or how to use them. For those of you who fall under that category, I’ve put together this brief newbie guide.
The White Paper Defined
The definition of a white paper is one of those things that people just can’t seem to agree on. In fact, most people will call things white papers just for the sake of doing so. They don’t really know what a white paper is! So, the question is then…what exactly is a white paper?
Well, I can give you my personal definition: a white paper is an essay or report put together by a company that is used to deliver factual data while still acting as a marketing piece. In other words, it’s a mini-book or research paper designed to offer readers information that is beneficial to your business. Facts or not, the end result is to get the reader to take an action that you desire.
A good white paper:
- Offers stats and real life findings.
- Provides something readers find useful.
- Is persuasive.
- Is aesthetically pleasing (it shouldn’t look like an academic paper).
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When used properly, controversy can be a great vehicle for driving traffic to your blog, gaining new readers, getting a conversation going, helping a post go viral, establishing you as a thought leader, and so on and so forth. Unfortunately, writing controversial blog posts effectively is harder than it seems. It requires a delicate touch. There’s a thin line between being controversial and being an idiot or an attention-seeker. You have to know how to write controversial posts that come across as authentic and that make sound, reasonable points, so that it doesn’t look like you’re being controversial just for the sake of being controversial.
Here are some good tips to help you when you’re writing a controversial blog post.
- Believe what you’re saying—Too many times, bloggers try too hard to be controversial just because they want some attention. If you aren’t truly passionate about your stance on an issue, don’t write about it. You should only be controversial when you truly believe in what you’re saying; otherwise, you’ll come across as a phony. Bloggers must be consistent in their viewpoints, or else they’ll never keep readers. Read the rest of this entry »