I’ve long been singing the praises of guest blogging. With a good guest blogging strategy, you could:
- Build links back to your website for improved search engine rankings
- Drive traffic to your website
- Increase brand awareness
- Position yourself as an expert
- Increase readership on your own blog
- Generate leads
- And more…
There’s a lot to be gained from guest blogging; that much is for sure. But in order to get something from guest blogging, you have to have a strategy. And before you can create a guest blogging strategy, you need to know what you want to get out of it.
Longtime readers of this blog will already know that I’m a big believer that bloggers should accept guests posts on their blog. I’ve run down some of my top reasons for accepting guest posts in the post, but to recap, accepting guest posts on your blog:
- Gives you fresh content
- Offers your readers a new point of view
- Lets you expand the topics you cover by bringing in people with expertise different from your own
- Helps your network with other bloggers
- Opens the door to guest posting opportunities for yourself
- Helps lighten your load
- Allows you to learn from other bloggers
- Brings new readers to your site
In my view, accepting guest posts on your blog just makes sense. It offers so much upside that it’s worth considering at the very least.
Not All Bloggers Agree
Of course, not everyone out there agrees that it’s a good thing to accept guest posts. There are some bloggers who adamantly refuse to allow guest authors on their blogs.
Why do some bloggers not allow guest posts?
You’re busy, and you might not have time to keep up with your blog. So, what are you to do? Shut your blog down and miss out on the chance to increase brand awareness, engage your target audience, drive traffic to your website, generate leads, make sales, and so on? Of course not!
Instead, you should consider getting outside help in the form of a ghost blogger. A ghost blogger is someone who will write posts for your blog which will be published under your name. Now, some out there don’t like the idea of using ghost bloggers, claiming that it’s deceptive, inauthentic, and dangerous, but I disagree. And the truth is that it doesn’t really matter what you or I think about it; companies are hiring ghost bloggers and that’s not going to change. My goal is to help people hire the right ghost blogger.
That said, here are a few tips that will help you hire the right writer for the job.
Been thinking about writing an eBook? Not sure if it’s worth the time or effort? Here are 6 good reasons you should consider writing eBooks.
- You can position yourself as an expert—When you have your name on a book, your credibility instantly goes up. You begin to be seen as an expert on the subject you’ve written about in your book. And when people begin to see you as an expert, they start to feel more comfortable doing business with you.
- eBook giveaways are great for building email lists—Getting people to sign up for your email list can be pretty tough. One of the best ways to collect email addresses is to offer people something in return for signing up for your list. eBooks can be a great bargaining chip in your quest to build your email list.
- You can sell customers on your products and services—No, your eBook shouldn’t be one big advertisement for your company. First and foremost, your eBook must offer useful information to readers. However, there may be certain places in the book where it makes sense to plug one of your products or services. Take advantages of these opportunities, but don’t go overboard and turn off your readers.
- You can reach a larger audience—People have their own preferred means of consuming information. Some people prefer to read eBooks, but they’d never read your blog or sign up for your email newsletter. By publishing an eBook, you have the opportunity to reach an audience that you might not be able to reach otherwise.
- You can repurpose content you’ve already written—If you’ve created a lot of content for your blog, articles, podcast, newsletter, etc., you can take that content and repurpose it into an eBook. That doesn’t mean you should straight cut and paste your old content into a new eBook but find ways to draw from it so you can save time on research.
- You can create a new revenue stream—You don’t have to give your eBooks away to build up your email list. People do buy eBooks too. In fact, eBooks are hot sellers right now. So, publishing a high quality eBook could help you create a new revenue stream to bolster your bottom line.
Have you ever written an eBook? Thinking about writing one? Share your experiences by commenting below.
Every year, we hear about the death of email. Marketers are dramatic like that. Something new comes up (social media marketing, mobile marketing, etc.), and they claim that something old has died as a result. We’ve been hearing about the death of email marketing for a while now, but I’m here to tell you it’s all a load of crap.
Email marketing is alive and well, thank you very much. Has it changed? Sure, but marketers are still seeing huge ROI on effectively managed email marketing campaigns.
Now, I know you might be skeptical. That’s why, rather than trying to put together some big argument of my own on why email marketing is still worth your time, I’m just going to present these 7 statistics and let them speak for themselves.
1. Checking email is by far the most popular activity engaged in by tablet users while watching television, according to Nielsen.