7 Email Marketing Statistics That Will Give You Hope

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Every year, we hear about the death of email. Marketers are dramatic like that. Something new comes up (social media marketing, mobile marketing, etc.), and they claim that something old has died as a result. We’ve been hearing about the death of email marketing for a while now, but I’m here to tell you it’s all a load of crap.

Email marketing is alive and well, thank you very much. Has it changed? Sure, but marketers are still seeing huge ROI on effectively managed email marketing campaigns.

Now, I know you might be skeptical. That’s why, rather than trying to put together some big argument of my own on why email marketing is still worth your time, I’m just going to present these 7 statistics and let them speak for themselves.

1.       Checking email is by far the most popular activity engaged in by tablet users while watching television, according to Nielsen.

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3 Mistakes to Avoid when Connecting with Social Media Influencers

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Social media influencers are those people whose Tweets and posts carry weight with a large audience of followers. When an influencer posts something positive about a product, his or her followers will notice and it can actually boost sales for that product.

Clearly, if you’re looking to build brand awareness and to get more from your social media marketing efforts, connecting with the influencers in your industry should be a priority. Favorable Tweets and posts about your company and products from influencers can put you on the map and help your bottom line.

Of course, connecting with influencers and building meaningful (and profitable!) relationships with them is a delicate, challenging task that most people are unprepared for. It’s not as simple as following them, Tweeting an introduction, and then barraging them with ads for your product. That’s not how it works. It’s a task that you have to approach wisely and carefully.

Most importantly, you have to avoid these major mistakes when connecting with the social media influencers in your industry.

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The Biggest Reasons You Shouldn’t Buy Your Email List

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What’s one of the most important things you need to run an email marketing campaign? Recipients for your emails! If you don’t have anybody to send your emails to, well, you can’t exactly run an email marketing campaign now can you?

So, that leads to the next question: How can you build a list of subscribers to send your emails to? You really have two options:

 

  1. You can build your own opt-in email list through a variety of tactics
  2. You can buy a list of email addresses from a vendor

 

A lot of people choose option #2. Why? Because it’s a lot faster and easier than building an email list from scratch. But guess what? Buying an email list is terrible idea. It’s a bad idea that can kill your email marketing efforts.

Why shouldn’t you buy your email list?

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Can Your Website Handle a Spike in Traffic?

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Remember when people cared about Digg? I know, it’s been a while, but back when Digg was at its height, there was a phenomenon known as the Digg Effect. The Digg Effect occurred whenever a site would hit the front page of Digg, sending tons of traffic to the site and causing the servers to crash. Simply put, most websites just weren’t able to handle the traffic that came with hitting the front page of Digg, and as a result, marketers and site owners would end up missing out on opportunities to cash in on their content going viral.

While Digg might not get much love anymore, the Digg Effect is still very much a real thing. These days, content goes viral through Twitter ReTweets and Facebook shares or on sites like ReddIt. And just like back in Digg’s glory days, many websites still struggle to stay up when they have content that goes viral.

With all this in mind, it’s important to take a look at your own website. If you’re trying to drive traffic to your website, it’s important to make sure your website can actually handle that traffic if your marketing efforts are successful. If your website can’t handle a spike in traffic, you will:

 

  • Disappoint visitors
  • Lose visitors as many won’t come back if your website is down
  • Fail to enjoy the benefits that can come with viral marketing success
  • Look unprofessional in the eyes of your audience

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What to Do When the Blogging Well Runs Dry

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There’s no doubt about it. When it comes to business blogging, the key is to produce quality content on a consistent basis. That means you set a schedule for posting and you stick to it. The constant flow of fresh content will:

  • Increase the likelihood of getting ranked in search engines, as they continue to put more emphasis on useful, fresh content.
  • Grow your readership. After all, no one likes a blog with infrequent posts.
  • Get you noticed, as the more quality content you put out, the greater the chances that your content will get shared and spread to new audiences.

But that being said, I fully realize that this is easier said than done. When you are blogging weekly, or even daily, the day is bound to come where you find yourself staring at your computer thinking, “what the heck could I possibly tell these people that hasn’t been said a million times over?”

Don’t worry, you’re not alone. It happens to the best of us. When you visit that well over and over, eventually it has to run dry. But don’t fret, rain is on its way. Here are a few tips to get your mind pumping with fresh ideas in this new year.

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