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Recently, Experian Marketing Services issued its 2013 Digital Marketer Report, which has provided search engine marketers and small businesses alike with some interesting information. In short, the report essentially says what we’ve known all along, if you can’t climb the rankings, no one is going to click on your site. However, the report pounds the point home using some eye-opening statistics:
- For every Google search made, the odds are one in five that the searcher will click on a link leading to Amazon, Facebook, YouTube, Yahoo, or Wikipedia.
- Approximately half of the time someone searches, they click on one of the top 500 ranked sites in the world.
- About three-fourths of the clicks go to the top 10,000 websites in the world.
What We Can Learn From the 2013 Digital Marketer Report
So what exactly does that mean to you, the small business owner looking to get his head above water in the land of Google? Well, there are a few key takeaways here.
From web designers to copywriters to SEO experts, there are a lot of different freelancers you might work with when executing your marketing campaigns. Hiring freelancers can be great for a number of reasons. Freelancers offer specific expertise, don’t require a full-time employee income, are often affordable, can offer fast turnaround times, and so on. I’m a freelance copywriter myself, so of course I’m all for companies using freelancers whenever they have the chance.
Of course, I’m not going to lie and say there aren’t any risks to hiring contractors. The truth is that not all freelancers are good at what they do, and some are incredibly difficult to work with. There are some freelancers who will rip you off and not deliver the work as promised. Or there are those who are impossible to get in touch with or who just do sloppy work.
However, if you take the right steps, you can hire quality freelancers who will do a great job and be easy to work with. Here are some tips to help you out: