The 2013 Digital Marketer Report and What You Can Learn From It

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Recently, Experian Marketing Services issued its 2013 Digital Marketer Report, which has provided search engine marketers and small businesses alike with some interesting information. In short, the report essentially says what we’ve known all along, if you can’t climb the rankings, no one is going to click on your site. However, the report pounds the point home using some eye-opening statistics:

  1. For every Google search made, the odds are one in five that the searcher will click on a link leading to Amazon, Facebook, YouTube, Yahoo, or Wikipedia.
  2. Approximately half of the time someone searches, they click on one of the top 500 ranked sites in the world.
  3. About three-fourths of the clicks go to the top 10,000 websites in the world.

What We Can Learn From the 2013 Digital Marketer Report

So what exactly does that mean to you, the small business owner looking to get his head above water in the land of Google? Well, there are a few key takeaways here.

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What is a Social Media News Release?

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As social media becomes more and more entwined with daily life, it continues to change how we do business at virtually all levels. Most importantly, it has redefined marketing as we know it, and created an entire new segment of jobs (yes, I’m talking about you, guy running your company’s Twitter and Facebook accounts). Case in point—look what it’s done to press releases. What was once arguably the most bland part of a copywriter’s job, composing a third person release with the facts and nothing but the facts, has transformed into something a whole lot more complex. I’m talking about the social media news release.

Is There a Big Difference Between a Social Media News Release and a Traditional Press Release?

You betcha. Sure, they both provide breaking news, but the similarities pretty much stop there. Think of the difference between the two as the difference between the average guy working out at the gym and the meathead on steroids who can bench press your entire family. The social media news release is the meathead, with bulging biceps, protruding veins, and all.

Thought up by the brain of SHIFT Communications principal, Todd Defren, the social media release is built to appeal to and attract media reps online. It takes into account all social media-related tools at their disposal, and is put together in an easy-to-read, web-friendly format.

Beginning with a title and single sentence summary like a traditional release, it breaks the mold with things like:

  • Eye catching photos.
  • Bullet point facts to get right to the point, rather than long paragraphs that require reporters to dig for information.
  • Links to social media accounts, information sources, and company blogs.
  • Embed buttons to allow people to easily share your release.
  • YouTube videos embedded for quick viewing.
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Are You Safe from a Twitter Hacking?

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With the recent hacks to Burger King’s and Jeep’s Twitter accounts, Twitter’s hacking problem has become clearer than ever. And as the linked article mentions, these aren’t the only companies to be hacked. Fox News, PayPal, and NBC News have all been hacked, and so have many other companies.

You might think that because you run a small business, you’re not in danger of being hacked. You assume that the hackers only care about taking down the big boys to make a statement, but you’d be wrong. Every business (and individual) that has a Twitter account is at risk of being hacked, and we all need to be on alert.

Getting hacked can cause serious problems for your company. It could cost you followers and customers, cause damage to your brand’s image, and cause false messages to be spread about your company.

What can you do to reduce the odds of your company getting hacked on Twitter?

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A Guide to Working with Freelancers on Your Marketing Projects

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From web designers to copywriters to SEO experts, there are a lot of different freelancers you might work with when executing your marketing campaigns. Hiring freelancers can be great for a number of reasons. Freelancers offer specific expertise, don’t require a full-time employee income, are often affordable, can offer fast turnaround times, and so on. I’m a freelance copywriter myself, so of course I’m all for companies using freelancers whenever they have the chance.

Of course, I’m not going to lie and say there aren’t any risks to hiring contractors. The truth is that not all freelancers are good at what they do, and some are incredibly difficult to work with. There are some freelancers who will rip you off and not deliver the work as promised. Or there are those who are impossible to get in touch with or who just do sloppy work.

However, if you take the right steps, you can hire quality freelancers who will do a great job and be easy to work with. Here are some tips to help you out:

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Do You Know What You Want Out Of Guest Blogging?

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I’ve long been singing the praises of guest blogging. With a good guest blogging strategy, you could:

 

  • Build links back to your website for improved search engine rankings
  • Drive traffic to your website
  • Increase brand awareness
  • Position yourself as an expert
  • Increase readership on your own blog
  • Generate leads
  • And more…

 

There’s a lot to be gained from guest blogging; that much is for sure. But in order to get something from guest blogging, you have to have a strategy. And before you can create a guest blogging strategy, you need to know what you want to get out of it.

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