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Recently, Experian Marketing Services issued its 2013 Digital Marketer Report, which has provided search engine marketers and small businesses alike with some interesting information. In short, the report essentially says what we’ve known all along, if you can’t climb the rankings, no one is going to click on your site. However, the report pounds the point home using some eye-opening statistics:
- For every Google search made, the odds are one in five that the searcher will click on a link leading to Amazon, Facebook, YouTube, Yahoo, or Wikipedia.
- Approximately half of the time someone searches, they click on one of the top 500 ranked sites in the world.
- About three-fourths of the clicks go to the top 10,000 websites in the world.
What We Can Learn From the 2013 Digital Marketer Report
So what exactly does that mean to you, the small business owner looking to get his head above water in the land of Google? Well, there are a few key takeaways here.