If you’re still using article marketing to build links and improve your search engine rankings, I’m not here to knock you. I know many would say that the Google Panda update killed most article marketing, but if you’re still seeing good results with it, who am I to tell you to stop?
What I am encouraging you to stop doing is writing crappy articles just for the sake of getting a couple of links. And don’t act like I’m coming out of left field with this accusation. I’ve been at this for several years now, and I’m all too familiar with the average quality of the content on article directories. Let’s be honest with ourselves—99% of the articles on sites like Ezinearticles.com are pure garbage.
I’ve actually had people contact me to get quotes for article writing, and when I came back with prices that were much higher than they expected, they would say something like: “We don’t need anything that’s great. We just need articles that will get accepted so we can build links.”
In other words, they (and many other article marketers I’ve encountered) believe that quality isn’t really all that important. I’ve even had people tell me, “Nobody reads these articles anyway. Just write me up something that fits the guidelines and we’ll be fine.”
But while quality may not be all that important in getting your article published on any of those free article directories (some of them will publish just about anything), you still shouldn’t underestimate the importance of only distributing your very best work.
Why is quality so important?
Most importantly, your name and your company’s name are attached to the articles you’re sending out. If a prospect happens across a poorly-written article with links to your website and your name in the author box, your credibility will be shot. They won’t want to do business with you.
Quality also matters from an SEO perspective. Google is always looking for a way to improve the quality of its search results and ranking factors. If you’re getting links from poorly-written articles, you could risk those links losing their value, and all you’ll be left with is a bunch of crappy articles that have your name on them but aren’t helping your search rankings. And that’s the worst case scenario.