The 3 Dangers of Using Humor in Your Marketing
Humor can be a very effective tool in advertising and marketing. It can help you forge a connection with your audience and be more memorable. However, there are some dangers that come with trying to mix humor into your marketing.
- Your sense of humor might not resonate with your target audience—Humor is highly subjective. Just because you think something is hilarious doesn’t mean that other people will think so too. If you try to use humor in your marketing and your target audience doesn’t find it funny, you’ve taken a huge swing-and-a-miss, meaning your message isn’t getting across effectively and you’ll have to go back to the drawing board.
- You could offend someone—Trying to make a joke can come back to bite you in the butt if your audience finds your style of humor to be offensive. Loads of companies have found this out the hard way, including Groupon and Dr. Pepper, to name just a couple. If you’re going to try being edgy, you’d better be ready for the possible consequences of people getting offended and boycotting your brand.
- Humor might not fit within the brand image you’ve cultivated—Just like not every person is funny, neither is every brand. If you’ve spent years creating a brand image that’s serious and straightforward, suddenly injecting humor into your marketing probably won’t make a whole lot of sense. It will confuse your target audience and possibly make your brand look phony, like you’re trying to be something that you’re not.
What are some other dangers of using humor in your marketing? Share your thoughts by leaving a comment.