Last week, I shared some of my favorite tips for getting more from top referral sources. I believe that too many companies are hurting themselves when they overlook referral marketing or treat it as a mere afterthought. I’ve personally seen my own business as well as those of my clients grow tremendously thanks to the power of referrals.
That’s why I’m going to share a few more tactics for getting more from your top referral sources.
- Send a handwritten thank-you note—In this age of impersonal digital communication, the value of a handwritten thank-you note cannot be underestimated. Sending a handwritten note thanking someone for a referral is going to capture their attention and show them that you really do appreciate what they’ve done for you. In turn, they’ll be likelier to give you more referrals in the future.
- Keep in touch casually with your referral sources regularly—Occasionally, you should pick up the phone and contact your referrals sources…not to talk about getting more referrals, but just to keep your relationship strong. You don’t want your referral sources to think you only contact them when you need something. Casual communication is key to maintaining a good relationship.
- Show them love whenever you can—In addition to giving back referrals to your top sources, you should also show them love by mentioning them when applicable on your blog or newsletter, inviting them to networking events, arranging opportunities for them to promote their business, and so on. This builds goodwill and increases the likelihood of you getting more referrals from them in the future.
How much of your business comes from referrals?