7 Annoying Things Clients Do
This post goes out to all my friends who work in marketing and advertising. Whether you’re a copywriter, designer, SEO, or some other marketing professional, you can undoubtedly relate to some, if not all, of the points on this list.
Here are 7 things clients do that annoy me to no end.
- Design by committee—This is always a disaster. The more people you have involved in the creative process and the more people who get to voice their opinions and submit their stamps of approval, the worse the final product will be. That’s all there is to it. The final product always ends up taking a backseat to appease the egos of a bunch of half-brained committee members.
- Telling me what their wife, brother, friend or some other nitwit thinks—Look, I have no problem taking criticism, listening to feedback, or changing things up to fit a client’s needs better. It’s part of the process, but for the love of God, I don’t want to read your wife’s notes on my work. When she’s spent thousands of hours doing what I do and has produced work that gets results, I’ll listen. Until then, keep her out of it.
- Making changes for the sake of making changes—Some clients focus on the tiniest, most trivial things and make changes for no other reason than for the sake of being involved and asserting their power.
- Not wanting to change anything, even though what they’re doing isn’t working—When new clients come to me, it’s usually because their past marketing efforts have been ineffective and in some cases disastrous. So, I always find it funny when instead of listening to my advice and trusting my work (which is why they’re paying me), they insist on wanting to do things their way, which is usually basically the same as what they’ve been doing already. The definition of insanity is to keep doing the same things over and over expecting different results.
- Telling me to rush the project—The world isn’t going to come to an end if you don’t get your copy by the end of the day today. I hate to break it to you, but you’re not my only client. And if you’re the type of client who consistently drops rush projects on me, there’s a very good chance you aren’t even one of my most important clients. And by the way, how urgent could the project really be if it takes you 2 weeks to approve it? UGH!!!!
- Wanting the project done fast, cheap, and good—This usually goes hand-in-hand with the client who needs the project rushed. It’s not enough that you give me a few hours notice to deliver the project, but now you want me to do it at a discounted rate and you want it to be the best work I’ve ever done? Don’t make me laugh.
- Not giving me all the edits the first time around—I have no problem with edits taking a couple of rounds. That’s pretty standard, but what I do have a problem with is when you don’t give me all the notes the first or second time around. Example: Revision 1—just some notes on the headline. Revision 2—Notes on general verbiage. Revision 3—Notes on a few sentences (that had been there since the 1st draft). Revision 4—Notes on the call to action. And so on. Give me all the changes the first time around.
Don’t get me wrong. I absolutely love what I do for a living, and I really do appreciate each and every client I deal with. I’ve even learned lessons from the few nightmare clients I’ve dealt with over the years. But there are some things that are a total waste of time and that end up making the final product worse thanks to all the meddling and over-tweaking.
I’m sure there are some pet peeves of yours that I’ve left off the list. Share them by leaving a comment.