Is your website useless? I mean, is it really doing anything for your company? Or is it just taking up space in the digital wasteland?
Unfortunately, many businesses have useless websites. The typical company launches a website without much thought. They do it because they’re supposed to have one, but they don’t put any effort into making it special or effective on any level.
Here are 5 common warning signs that a website is useless.
- You expect people to come just because you’ve built it—Just because you have a website doesn’t mean people will visit it. There are billions of websites out there. Why would anyone visit yours? You have to promote your website if you want to get traffic. Otherwise, your website will just sit there and not serve a purpose.
- Your website isn’t optimized for the search engines—Search engine optimization is no longer optional; it’s essential. If your website isn’t optimized for the search engines, no one will ever find it. Even if your website looks great, it won’t matter because you won’t attract traffic. You must focus on optimizing your website and ranking for relevant search terms.
- Your content is all about you—Yes, it’s your website, but that doesn’t mean the content should be self-serving. Instead of talking all about yourself, shift the conversation to talk to your customers. Your content needs to address the customer’s needs. It needs to answer their questions, earn their trust, and provide them with value.
- You have no calls to action—Smart marketers know that a website’s success isn’t just measured in the number of clicks it gets. No, your website’s true success will be measured in how many conversions it gets. If your website isn’t generating leads or sales, it’s not doing its job. And to get those conversions (leads and sales), you must have a strong call to action on each page of your website. Let visitors know exactly what it is that you want them to do (e.g. fill out a form, place an order, call you, etc.).
- You don’t have analytics plugged in—If you don’t have analytics hooked up to your website, there’s no way you can measure your site’s performance. Use Google Analytics to monitor activity as it happens on your site, so you can see what’s working and what’s not.
Take an honest look at your website. Is it useless?